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In addition to allowing you to monitor conversion performance across multiple channels, Facebook's Aaway from Ads Manager's last-click attribution and gives you the opportunity to create an attribution model that best suits your business. Facebook Attribution includes seven different attribution models:Last Click or Visit: This attribution model assigns 100% of the credit to the last click or visit in the conversion path.
Last Touch: Like the Last Click or Visit attribution model, Last Touch gives 100% of the credit to the last click or visit in the conversion path. The only difference is that if there was no click or visit, Facebook will credit the last impression.
30% Positional: If you choose to use this attribution model, Facebook will chinese overseas australia data assign 30% of the credit to the first touch and 30% to the last touch, and distribute the remaining 40% equally among the remaining touchpoints.
40% Positional: This attribution model assigns 40% to the first and last touch and distributes the remaining 20% ​​equally among the remaining touchpoints.
1-Day Time Decay: This attribution model gives touchpoints an increasing percentage of conversion credit as they get closer to the conversion.
7-Day Time Decay: This attribution model gives touchpoints an increasing percentage of conversion credit as they get closer to the conversion.