The well-thought-out and researched ways to improve conversion rates
Posted: Sun Apr 06, 2025 6:38 am
It’s also easy to focus too much on buttons and page colors while neglecting the elements that actually have an impact on conversions. To minimize failures and achieve more significant results when testing your landing pages, consider the following recommendations.
The first key point is to increase the desire of visitors to take action before they take any further steps. Within the first few seconds of visiting a page, a potential customer will assess whether they are in the car owner data right place and whether they have found what they were looking for. It is important to isolate key elements , such as the unique selling proposition, elements of credibility and the perception of relevance to the target market. Focus especially on the elements of the page with high visibility above the fold, such as headlines, main images and calls to action.
Test layouts, not elements
Remember that if you sell goods to people in the Czech Republic and Europe or similar areas, customers are used to reading from left to right.
So, by default, for this audience, you should have lead elements on the left, such as a logo, and lead elements on the right, such as a phone number.
With this in mind, it is important to realize that page layout can significantly influence how users perceive and interact with content.
Changing a single element may not lead to a significant improvement in conversions. Testing drastically different designs and layouts will yield much better results and insights that will help you further improve performance.
In one test, we used a centered form with one field versus a standard form with three fields aligned to the right. The centered form delivered a 105% improvement in conversion rate.
The first key point is to increase the desire of visitors to take action before they take any further steps. Within the first few seconds of visiting a page, a potential customer will assess whether they are in the car owner data right place and whether they have found what they were looking for. It is important to isolate key elements , such as the unique selling proposition, elements of credibility and the perception of relevance to the target market. Focus especially on the elements of the page with high visibility above the fold, such as headlines, main images and calls to action.
Test layouts, not elements
Remember that if you sell goods to people in the Czech Republic and Europe or similar areas, customers are used to reading from left to right.
So, by default, for this audience, you should have lead elements on the left, such as a logo, and lead elements on the right, such as a phone number.
With this in mind, it is important to realize that page layout can significantly influence how users perceive and interact with content.
Changing a single element may not lead to a significant improvement in conversions. Testing drastically different designs and layouts will yield much better results and insights that will help you further improve performance.
In one test, we used a centered form with one field versus a standard form with three fields aligned to the right. The centered form delivered a 105% improvement in conversion rate.