Adding structured data support for product variants
Posted: Sun Apr 06, 2025 6:37 am
In recent years, Google has been actively strengthening its support for structured data to improve the user experience within its search engine. In 2022, support for product structured data was expanded, which aimed to enrich the product experience within Google search. Subsequently, in 2023, Google expanded its support to the areas of shipping and returns, which contributed to more detailed information and better user orientation.
Today’s move is the addition of support for structured business owner data data for product variants . This new functionality makes it easier for merchants to present and display different variants of the products they sell. This way, providers can provide more relevant and useful results to shoppers, which increases search efficiency and makes it easier for users to find exactly what they are looking for. The introduction of support for structured data for product variants also brings improvements to the area of merchandising centers and automated channels, providing additional tools and options for merchants to optimize their online presence.
Once you start using the new structured data for product variants using the Schema.org ProductGroup type, your product variants can appear in enhanced Google search results.
Today’s move is the addition of support for structured business owner data data for product variants . This new functionality makes it easier for merchants to present and display different variants of the products they sell. This way, providers can provide more relevant and useful results to shoppers, which increases search efficiency and makes it easier for users to find exactly what they are looking for. The introduction of support for structured data for product variants also brings improvements to the area of merchandising centers and automated channels, providing additional tools and options for merchants to optimize their online presence.
Once you start using the new structured data for product variants using the Schema.org ProductGroup type, your product variants can appear in enhanced Google search results.