SEO: What to do when SERP rankings drop?
Posted: Sun Apr 06, 2025 6:06 am
Most websites experience crashes, so it's not time to panic, your competitor probably experienced a crash too. Crashes occur especially during new Google updates.
The first thing you should pay attention to is to verify amazon data the data in Google Search Console. Is this really a drop? If so, it's time to find out what's behind it. To do this, you will need to study several pieces of information:
What topic does the content cover?
What is the old rating? What is the new rating and what is the difference between them?
What URL and content type was evaluated?
When was the content last updated?
Recent changes to the website – a common cause of a drop
Fluctuations in the ranking of websites in SERPs can occur even if their SEO was already very good in the past, i.e. they were optimized for search. A common cause of a drop is larger changes to the page.
Have you migrated your content to a different URL or server? Have you changed the design or responsiveness of your website? Have you changed a large amount of content? All of these changes can have an impact on your rankings.
The first thing you should pay attention to is to verify amazon data the data in Google Search Console. Is this really a drop? If so, it's time to find out what's behind it. To do this, you will need to study several pieces of information:
What topic does the content cover?
What is the old rating? What is the new rating and what is the difference between them?
What URL and content type was evaluated?
When was the content last updated?
Recent changes to the website – a common cause of a drop
Fluctuations in the ranking of websites in SERPs can occur even if their SEO was already very good in the past, i.e. they were optimized for search. A common cause of a drop is larger changes to the page.
Have you migrated your content to a different URL or server? Have you changed the design or responsiveness of your website? Have you changed a large amount of content? All of these changes can have an impact on your rankings.