Is Alt text a ranking factor for Google image search?
Posted: Sun Apr 06, 2025 6:05 am
Find out if alt tags affect (or don't affect) your Google organic search rankings. Here's everything you need to know.
Alt text, or alternative text, is an important element of web design and accessibility that allows computers and screen readers to interpret the content of images. This text helps improve the experience for users who rely on assistive technology , while also providing context for search engines like Google to index and understand images. But can Alt text affect search rankings?
What is alt text?
Alt text is an HTML image attribute. It allows you to nurse database create an alternative text version of an image if it fails to load or has accessibility issues. Alt text should be concise and descriptive so that users who cannot see the image have a clear idea of its content. It should contain keywords relevant to the image's topic, but at the same time, it should not be overloaded with keywords, which could appear spammy. Ideal alt text should:
Describe the content of the image: Describe what is in the image and, if relevant, the context or action taking place in it.
Be precise: Avoid general descriptions and try to be as specific as possible.
Be concise: Alt text should not be too long; ideally, it should be less than 125 characters to make it easy to read and digest.
Use keywords: Incorporating keywords can help with SEO, but keywords should be used naturally and in the context of the image description.
Alt text, or alternative text, is an important element of web design and accessibility that allows computers and screen readers to interpret the content of images. This text helps improve the experience for users who rely on assistive technology , while also providing context for search engines like Google to index and understand images. But can Alt text affect search rankings?
What is alt text?
Alt text is an HTML image attribute. It allows you to nurse database create an alternative text version of an image if it fails to load or has accessibility issues. Alt text should be concise and descriptive so that users who cannot see the image have a clear idea of its content. It should contain keywords relevant to the image's topic, but at the same time, it should not be overloaded with keywords, which could appear spammy. Ideal alt text should:
Describe the content of the image: Describe what is in the image and, if relevant, the context or action taking place in it.
Be precise: Avoid general descriptions and try to be as specific as possible.
Be concise: Alt text should not be too long; ideally, it should be less than 125 characters to make it easy to read and digest.
Use keywords: Incorporating keywords can help with SEO, but keywords should be used naturally and in the context of the image description.