Trade shows on standby: replace their impact with digital marketing
Posted: Sun Apr 06, 2025 5:48 am
The long-awaited trade fairs, conferences, and events are preparing to return starting in the last four months of the year . But before rushing to mark them in your diaries, it's worth stopping and thinking. Is the investment worthwhile while that sword of Damocles, which we all know as COVID-19, is not under control?Could it be a wasted effort if they were to be postponed? And more importantly, are they still a good lead generator for B2B companies?
Although various authorities have already permitted doctor data these forums to be held under certain conditions, uncertainty surrounding the pandemic's progress has kept them on hold. A stalemate in which capacity restrictions, extreme hygiene measures, and social distancing will take center stage .
Of course, these are aspects that run counter to what a company seeks at events of this nature: a meeting place, high visibility, and physical contact between salespeople and potential leads.
Take advantage of digital transformation
The way we do business, close sales, and engage customers is changing. In fact, it's been changing for years, and the lockdown caused by the coronavirus has accelerated this change, driven by digital transformation .
Although various authorities have already permitted doctor data these forums to be held under certain conditions, uncertainty surrounding the pandemic's progress has kept them on hold. A stalemate in which capacity restrictions, extreme hygiene measures, and social distancing will take center stage .
Of course, these are aspects that run counter to what a company seeks at events of this nature: a meeting place, high visibility, and physical contact between salespeople and potential leads.
Take advantage of digital transformation
The way we do business, close sales, and engage customers is changing. In fact, it's been changing for years, and the lockdown caused by the coronavirus has accelerated this change, driven by digital transformation .