RCS Marketing is a way to send advertising directly to customers' mobile devices. They don't need to download an additional messaging app. Like SMS, RCS messages are received natively on mobile devices, although currently only on Android devices.
You may be interested in: Apple announces that its devices will be compatible with RCS in 2024.
What is RCS Marketing?
RCS Marketing is a way of sending promotional messages directly to customers through the native messaging application on their mobile phones. Similar to SMS Marketing but with the possibility of complementing messages with multimedia content. For example, images, videos and reply buttons. In addition, RCS offers advanced features such as read receipts and brand verification, which provides security to conversations.
RCS Marketing enables you to personalize customer conversations and create greater impact.
Advantages of RCS Marketing
Advantages of marketing campaigns with RCS
Directly in front of the customer
RCS works as a universal channel because the customer can immediately have easy access from their mobile phone. This will allow the customer to have more timely access to exclusive promotions or discounts that you want to send them.
High reading rates
RCS messages have similar open and read rates to SMS. It is very likely that more than 95% of those who receive your message will read it. This also generates higher return rates on campaigns.
Dynamic visualization
The channel that RCS uses allows the sending of images, videos and GIFs. This will help the customer to better visualize the product and better understand the message. RCS campaigns, unlike SMS, generate greater engagement.
Personalized messages
Just like with SMS, with RCS Marketing you can segment your audiences to send personalized messages. Depending on their age, sex or previous purchases, you can put specific messages with their purchasing interests. In addition, you can start the text with a personalized greeting, containing the name of the client to whom the message is addressed.
Recommendations to improve conversions
Segment your audiences: Identify your audiences according to specific characteristics. This will help you achieve a better ROI on your campaigns. This will also allow you to measure which audiences your product is impacting the most.
Personalize the message: It has a greater impact when you have the feeling that the message was sent specifically for you. Each one of them reflects that they are original and exclusive for your clients.
Prioritize sending times: Identify times when your message can have a greater impact. For example, if you want to promote a certain type of food or restaurant, it will be more effective to send it in the mid-morning, afternoon, or evening when the customer is about to decide what to eat. Reaching them directly will undoubtedly have a greater impact.
Create attractive CTAs: The CTA is essential in your message. With it, you allow the client to identify the next action and your message does not go unnoticed. You can do an A/B test with different CTAs, with different audiences, so that you can find the one with the greatest impact.
Copy that converts: Don't forget that a big part of selling is how you write your message. Create compelling but at the same time simple copy that highlights the necessary information.
