Content Marketing for B2B Companies: Format Matters
Posted: Sun Apr 06, 2025 5:25 am
Define what you want to say about your product and who you want to say it. Then choose the best path(s):
CAD and BIM files: In certain sectors, these types of files are essential for buyers evaluating different suppliers.
Infographics: These are highly digestible, visual, and easy-to-read content. They're a way to create an impact on potential buyers.
Social posts: It's essential to be on social engineer data communities (we'll discuss which ones another day) and update them constantly. They're also a key point of interaction between your company and your audience.
Video: Video marketing has gained popularity in recent years. Audiovisual content is educational, dynamic, and stays in the lead's memory.
Blog content: Consistent blogging is essential, as it helps improve brand awareness, boost your Google rankings, and increase organic traffic to your website.
White Papers and Downloadables: This content may be more technical, essential for advanced stages of the purchasing process. Additionally, in exchange for this material, we may request the downloader's information via a form.
At Bannister Global, we know your company can resonate with your audience with quality content and move them through the sales cycle with the right amount of information.
CAD and BIM files: In certain sectors, these types of files are essential for buyers evaluating different suppliers.
Infographics: These are highly digestible, visual, and easy-to-read content. They're a way to create an impact on potential buyers.
Social posts: It's essential to be on social engineer data communities (we'll discuss which ones another day) and update them constantly. They're also a key point of interaction between your company and your audience.
Video: Video marketing has gained popularity in recent years. Audiovisual content is educational, dynamic, and stays in the lead's memory.
Blog content: Consistent blogging is essential, as it helps improve brand awareness, boost your Google rankings, and increase organic traffic to your website.
White Papers and Downloadables: This content may be more technical, essential for advanced stages of the purchasing process. Additionally, in exchange for this material, we may request the downloader's information via a form.
At Bannister Global, we know your company can resonate with your audience with quality content and move them through the sales cycle with the right amount of information.