Post Different Versions of the Same Story
Posted: Sat Dec 07, 2024 9:19 am
Now that you know which media outlet you have in mind for your story, it will be easier to tailor your press release to their target audience.
Sometimes it makes sense to produce several different versions of the same story. It’s not unusual to write a press release that targets local newspaper readers alongside a broader press release.
Preparing multiple versions of the same story will reduce the effort required to run your campaign and help make the job of journalists as easy as possible. Most importantly, they should be able to copy the press release and bring it in as is.
6. How to Give a Perfect Presentation?
Once you've written the perfect press release, it's now time to submit it to your carefully chosen group of publishers.
There are a variety of ways to prepare and distribute a press release italy mobile phone numbers database and the method you choose will largely depend on how many resources you have available.
Are you under pressure for time?
If you don’t have a lot of time to launch your PR campaign, I recommend using one of the many platforms available to send out press releases in bulk.
MyPressWire is one of the largest and most popular of its kind. This tool is effective for larger companies as you can quickly find media that best fits your company both geographically and industry-wise.
Likewise, your story will be featured on the MyPressWire website, and there are many news media outlets, especially smaller ones, that find their stories there.
Invest time to facilitate your PR campaign
Time is not a factor?
If you have a relatively good amount of time to run your PR campaign, I recommend researching which journalists and media outlets have already written about the subject of your story.
Which journalist will you choose?
It always makes sense to pitch a story to journalists who have already shown interest in the topic your story covers.
It's usually pretty easy to find contact information for individual journalists - you can usually click on their name at the top of the article and get an email. Other times, a Google Search or LinkedIn will make it easy to find journalists' contact information.
7. Have a Clear Visual Identity
Having good photos is essential for your PR campaign. This is one area where half-hearted effort doesn’t make sense.
If you forward a blurry picture of yourself and your employees, you make it seem like image quality is not something you care about, and that can give a bad impression of your business.
We always advise our clients to get sharp professional press release photos taken by a professional photographer as this always pays off in the long run.
Below are a few examples that we believe represent our high professional standard and set the bar for company PR campaigns.
set the bar for company PR campaignsPhoto: Anne Kring for avXperten
Have a Clear Visual IdentityPhoto: Anne Kring for Curvii
If you don’t have the resources to hire a professional photographer, you can easily try this yourself. Any modern smartphone can potentially take some really great photos, so if you read up a bit on lighting and image composition rules, you can effectively take some quality photos.
Perfect Pitch Procedure - For Big Media Website
Media Matching
First, we find the perfect media and match you with the ideal journalist to get your story out there. Then we create a pitch email for that person. The email should include three to four lines of the story itself, the press release, and images related to the story.
Promotion Search
Once our pitch email is complete, we call the reporter and pitch the story verbally. We never send the email before the phone call. We just write it in advance so it's ready to go quickly.
During the interview, we briefly and effectively explain what the story is about and why we think it would be a good fit for their media outlet. If the journalist is receptive, we ask if we can send them some more material about the story.
That's why the journalist always says yes.
Introductory Call and Pitch Email
Pitch Email
At this point the pitch email is ready and we will send it out while we are speaking to the journalist.
This way we can check if the email has been received and is in the right hands. Calling creates a personal relationship between us and the journalist, which makes our pitch email more likely to be taken seriously than cold emailers.
Follow-up Search
Then there’s usually a little waiting period where we clasp our hands, pray to the higher powers, and strike the sign of the cross on our chest a few times. Just kidding. Instead, we continue working hard on our next presentation while keeping an eye on our emails.
If our story doesn’t make it into the media, we usually call the reporter and follow up. This gives us a chance to understand any rejection – it’s a great way to learn what to do better next time.
A follow-up call should always be approached in a polite and helpful manner. For example, you could call and ask if you can help remove any barriers to publication. This is to avoid making the call seem too pushy.
Follow Up Call
Good Luck in Your Future PR Endeavors
I hope you find these tips helpful and that you will achieve success in your PR efforts. These are motivational achievements.
It’s normal to fail a few times before you find success – just keep trying and learning from your experiences. If you follow the steps above and have a great story, you’re one step closer to running a successful PR campaign with mainstream media.
Sometimes it makes sense to produce several different versions of the same story. It’s not unusual to write a press release that targets local newspaper readers alongside a broader press release.
Preparing multiple versions of the same story will reduce the effort required to run your campaign and help make the job of journalists as easy as possible. Most importantly, they should be able to copy the press release and bring it in as is.
6. How to Give a Perfect Presentation?
Once you've written the perfect press release, it's now time to submit it to your carefully chosen group of publishers.
There are a variety of ways to prepare and distribute a press release italy mobile phone numbers database and the method you choose will largely depend on how many resources you have available.
Are you under pressure for time?
If you don’t have a lot of time to launch your PR campaign, I recommend using one of the many platforms available to send out press releases in bulk.
MyPressWire is one of the largest and most popular of its kind. This tool is effective for larger companies as you can quickly find media that best fits your company both geographically and industry-wise.
Likewise, your story will be featured on the MyPressWire website, and there are many news media outlets, especially smaller ones, that find their stories there.
Invest time to facilitate your PR campaign
Time is not a factor?
If you have a relatively good amount of time to run your PR campaign, I recommend researching which journalists and media outlets have already written about the subject of your story.
Which journalist will you choose?
It always makes sense to pitch a story to journalists who have already shown interest in the topic your story covers.
It's usually pretty easy to find contact information for individual journalists - you can usually click on their name at the top of the article and get an email. Other times, a Google Search or LinkedIn will make it easy to find journalists' contact information.
7. Have a Clear Visual Identity
Having good photos is essential for your PR campaign. This is one area where half-hearted effort doesn’t make sense.
If you forward a blurry picture of yourself and your employees, you make it seem like image quality is not something you care about, and that can give a bad impression of your business.
We always advise our clients to get sharp professional press release photos taken by a professional photographer as this always pays off in the long run.
Below are a few examples that we believe represent our high professional standard and set the bar for company PR campaigns.
set the bar for company PR campaignsPhoto: Anne Kring for avXperten
Have a Clear Visual IdentityPhoto: Anne Kring for Curvii
If you don’t have the resources to hire a professional photographer, you can easily try this yourself. Any modern smartphone can potentially take some really great photos, so if you read up a bit on lighting and image composition rules, you can effectively take some quality photos.
Perfect Pitch Procedure - For Big Media Website
Media Matching
First, we find the perfect media and match you with the ideal journalist to get your story out there. Then we create a pitch email for that person. The email should include three to four lines of the story itself, the press release, and images related to the story.
Promotion Search
Once our pitch email is complete, we call the reporter and pitch the story verbally. We never send the email before the phone call. We just write it in advance so it's ready to go quickly.
During the interview, we briefly and effectively explain what the story is about and why we think it would be a good fit for their media outlet. If the journalist is receptive, we ask if we can send them some more material about the story.
That's why the journalist always says yes.
Introductory Call and Pitch Email
Pitch Email
At this point the pitch email is ready and we will send it out while we are speaking to the journalist.
This way we can check if the email has been received and is in the right hands. Calling creates a personal relationship between us and the journalist, which makes our pitch email more likely to be taken seriously than cold emailers.
Follow-up Search
Then there’s usually a little waiting period where we clasp our hands, pray to the higher powers, and strike the sign of the cross on our chest a few times. Just kidding. Instead, we continue working hard on our next presentation while keeping an eye on our emails.
If our story doesn’t make it into the media, we usually call the reporter and follow up. This gives us a chance to understand any rejection – it’s a great way to learn what to do better next time.
A follow-up call should always be approached in a polite and helpful manner. For example, you could call and ask if you can help remove any barriers to publication. This is to avoid making the call seem too pushy.
Follow Up Call
Good Luck in Your Future PR Endeavors
I hope you find these tips helpful and that you will achieve success in your PR efforts. These are motivational achievements.
It’s normal to fail a few times before you find success – just keep trying and learning from your experiences. If you follow the steps above and have a great story, you’re one step closer to running a successful PR campaign with mainstream media.