The Shrinking Purchase Window:
Posted: Sat Apr 05, 2025 5:46 am
For years, buying an EV was a slow, research-heavy decision. Consumers weighed up range, infrastructure, and cost before making the switch. But in 2025, that hesitation is fading fast.
Driftrock data reveals the average EV purchase time from EV enquiry to sale has dropped by a staggering 49 days in 2024. That's not just a small shift—it's a fundamental change in how quickly consumers are willing to commit.
Why the sudden acceleration? A few key factors are chinese overseas america data at play:
More educated consumers – With more real-world EV experience, buyers are less reliant on lengthy research phases.
Myth-busting in action – Concerns around range, charging, and cost are fading as the market matures.
More choice, better technology – A growing lineup of BEVs with longer ranges, faster charging, and improved affordability is making the switch easier.
Driftrock data reveals the average EV purchase time from EV enquiry to sale has dropped by a staggering 49 days in 2024. That's not just a small shift—it's a fundamental change in how quickly consumers are willing to commit.
Why the sudden acceleration? A few key factors are chinese overseas america data at play:
More educated consumers – With more real-world EV experience, buyers are less reliant on lengthy research phases.
Myth-busting in action – Concerns around range, charging, and cost are fading as the market matures.
More choice, better technology – A growing lineup of BEVs with longer ranges, faster charging, and improved affordability is making the switch easier.