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Over the past year, Google has dedicated more resources than ever to creating new ad formats to offer advertisers better ways to reach and engage potential customers. The new ad formats are more than welcome for dealership marketers looking to increase lead volume, improve lead quality, and convert more leads. In this blog, we analyze four new Google ad formats that promise to help car dealers capture more leads in the market faster.

More than 120,000 searches for new and used cars are Self Employed Database made on Google each month. Google search is often the go-to place for car shoppers when they want to discover a new vehicle, make a decision on the car that best suits their lifestyle, or find the best deals.

Google Gallery Ads will bring images to Google search, to more space on Google search results pages. The ad format will display a swipeable carousel of images at the top of Google search results. The format also includes a brief description and a call-to-action button that allows advertisers to drive relevant traffic to their website. Google Gallery Ads could be a great way for car sellers to capture the attention of high-end buyers and drive relevant traffic to their vehicle configuration pages, provide directions to local dealerships, or offer test drives.