Demos and Walkthroughs

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Instagram Reels captured action footage of the car on the track. They show the car in its natural element and exactly why it's built for speed.

Mercedes-Benz, Instagram

On TikTok, the brand used an ASMR-style car reveal to build excitement.

Mercedes-Benz, TikTok

C. Product Videos:
While a product launch is a major event, what happens next is Advertising Database just as important, if not more so.

Giving audiences an in-depth look at your automotive products turns them into "informed buyers," encouraging them to buy from you.

This knowledge could include technologies, materials, infotainment systems, and even seats.

How Brands Use Demos and Product Walkthroughs
Bugatti
Every Bugatti car is an innovation, loaded with high-tech features and engine specifications that require a detailed walkthrough.

Matt Rimac, CEO of the brand, visits the brand's latest model, the "Tourbillon," with Matt Watson (of "carwow").