7 influencer marketing strategies that work
Posted: Sat Dec 07, 2024 9:05 am
Andres Romero
CEO and Project Manager
October 11, 2016
As influencer marketing grows in popularity, we’re also seeing it increasingly take over different sectors. We see marketplaces auctioning off influencers with the most followers to the highest bidder. And networks “matching” brands with any influencers they have available.
This trend removes the human matchmaking element. Taking away smart matchmaking takes away from the meaningful engagement that influencer marketing can create. This germany email list overemphasis on making influencer marketing a “scalable” tactic results in spammy inbound leads. There are also formulas for knowing if an influencer is pulling one on you or doing their job.
You can avoid these pitfalls and find true success with your influencer marketing efforts by following a few simple strategies:
Table of Contents [ Hide ]
1 1. Do it for the right reasons
2 2. Define the right influencer personas
3 3. Consider micro influencers
4 4. How to recruit influencers?
5 5. Trust the influencer to tell your story
6 6. Disclose appropriately
7 7. Cultivate a relationship
1. Do it for the right reasons
The first step is to make sure you're entering the world of influencer marketing for the right reasons.
Many brands get into influencer marketing because of the popularity of the trend. The purpose of influencer marketing should be authentic storytelling. Trying to force an influencer program to support metrics like direct sales or app downloads will produce garbage content and leave you unsatisfied.
If you're considering working with influencers, focus on how you can meaningfully sell your brand's story with the help of these individuals.
2. Define the right influencer personas
The first and most important step for any campaign is to determine the ideal influencer personas. This means defining who the right type of person is to represent your brand. Finding the right influencer means you can target the right audience.
The new campaign by the car company Hyundai Motor Spain is a good example of current work with influencers. The company seeks to attract a customer who is looking for a complete, innovative, reliable means of transport at a competitive price. These characteristics adapt perfectly to the figure of Diego Simeone.
CEO and Project Manager
October 11, 2016
As influencer marketing grows in popularity, we’re also seeing it increasingly take over different sectors. We see marketplaces auctioning off influencers with the most followers to the highest bidder. And networks “matching” brands with any influencers they have available.
This trend removes the human matchmaking element. Taking away smart matchmaking takes away from the meaningful engagement that influencer marketing can create. This germany email list overemphasis on making influencer marketing a “scalable” tactic results in spammy inbound leads. There are also formulas for knowing if an influencer is pulling one on you or doing their job.
You can avoid these pitfalls and find true success with your influencer marketing efforts by following a few simple strategies:
Table of Contents [ Hide ]
1 1. Do it for the right reasons
2 2. Define the right influencer personas
3 3. Consider micro influencers
4 4. How to recruit influencers?
5 5. Trust the influencer to tell your story
6 6. Disclose appropriately
7 7. Cultivate a relationship
1. Do it for the right reasons
The first step is to make sure you're entering the world of influencer marketing for the right reasons.
Many brands get into influencer marketing because of the popularity of the trend. The purpose of influencer marketing should be authentic storytelling. Trying to force an influencer program to support metrics like direct sales or app downloads will produce garbage content and leave you unsatisfied.
If you're considering working with influencers, focus on how you can meaningfully sell your brand's story with the help of these individuals.
2. Define the right influencer personas
The first and most important step for any campaign is to determine the ideal influencer personas. This means defining who the right type of person is to represent your brand. Finding the right influencer means you can target the right audience.
The new campaign by the car company Hyundai Motor Spain is a good example of current work with influencers. The company seeks to attract a customer who is looking for a complete, innovative, reliable means of transport at a competitive price. These characteristics adapt perfectly to the figure of Diego Simeone.