Building trust from the ground up

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As well as the more strategic aspects of responsible PR, demonstrating your integrity by running a reliable and responsive press office is a great start – whether it consists of just one person or an entire team.

It’s not rocket science, but there are several key practices that will ensure your business is remembered for all the right reasons. Responding to journalist enquiries in a timely manner is crucial. Issuing statements and opinion pieces on time and within the word limit is also important. Providing a selection of high-quality visuals and turning authentic responses around as quickly as possible will further enhance your reputation.

It has the added benefit of helping your spokesperson to become one of the first ports of call for industry comment. This helps further raise your profile and position your spokesperson as a trusted ‘voice of authority’.

Building a good reputation takes time. But if your buy phone number list stakeholders and your target media know and trust you, they will become your champions.

Six tips for developing an ethical PR strategy

Know your stakeholders: invest the time in understanding what their priorities, concerns and opinions are. Respect their opinions and ensure the dialogue is open and honest.

Be authentic: know what your business stands for, what its core values are and avoid being distracted or persuaded into being disingenuous to fit with someone else’s agenda.

Ensure all messaging is clear and accurate: keep it concise, honest, straightforward and to the point.

Watch out for bias: ensure the strategy reflects the diversity of the audience and not just the cultural identity of the team.

Assess the opportunities to have a positive impact: it may not result in media coverage, but satisfied people speak volumes, whether that’s word of mouth or via social media.

Exercise caution when entering into partnership opportunities: do your due diligence on their background and always disclose a transactional agreement.