become their home base platform

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In general, they’re drawn toward more visual platforms, and that extends beyond entertainment and communication to basic functionalities and information.

“We found that they’re more likely to use YouTube rather than Google as their search engine,” McCrindle said, “because it’s not just about an article, they want to watch a video on it”.

YouTube has , useful for both entertainment and education. TikTok chinese student data is more of a creative outlet or a way to keep up with trends.

They’re also on a lot of smaller, more specific platforms that suit their individual interests. You’ll see a lot of activity on Steam forums or subreddits for their specific gaming interests, for instance, or Discord servers for whatever they’re into. They’re willing and able to curate these specific micro-communities that speak to their passions rather than just relying on the monoliths.