SEO for shopping on Amazon and Google

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Amazon customers have their account linked to Alexa, allowing them to conveniently shop using their voice and use other features.

Although Alexa often ignores Google results and only offers users what is good for Amazon, it is worth investing in SEO at this level. Amazon also functions as a search engine, and with the right botim data settings for services or products, you can increase sales through direct voice purchases.

Other voice assistants also have access to data from Google and other search engines when searching for products.

Structured data and snippet optimization
Advanced SERP features using AI place so-called featured snippets, or concise answers to specific written and spoken queries, at the top of the search results page.

To display them, a proper content schema with structured data is required so that search engines can find what they are looking for and voice assistants can speak relevant, coherent results. Structured data is especially important for voice queries spoken without the screen on.

Featured snippets are especially important on smaller mobile phone screens, where there is not as much space to display additional search results. Schema as such is one of the fundamental aspects of an overall SEO strategy.