Back to School: an opportunity not to be missed!

[mouakter11]

Sea, sun, beach, mountains…we are right in the middle of the summer season, but we are aware that there is only one thing that marketing managers can't help but think about…the return from vacation!

And no, it's not because marketers don't like being on vacation! We're actually approaching Back to School, one of the busiest times of the year for shopping, which will bring with it a marketing strategy that will need to be well-structured.

Back to School season is a great opportunity for companies in every sector to connect with customers and prospects: contrary to popular belief, purchases are not just about school supplies, but also clothing, technology, sports and more! Have you already thought about how to engage your customers when they return from summer vacation?

In this article, we’ll explore a series of goals you can british student data achieve during Back-to-School through an engagement strategy that will allow you to stand out in a crowded marketplace.

Back to School: One of the Most Anticipated Times of the Year
Inflation will not stop Back to School. Despite the obvious price increases of the last year , and the uncertainties related to the future, purchases will not stop, so much so that in Italy an expenditure of around 1,000 euros per student is estimated .

Driving parents' purchasing choices will be Generations Z and Alpha , who are inclined to become fond of brands with which they share values , including sustainability: in fact, during Back to School 2023, purchases of sustainable products will increase, with an estimated percentage of 22%.

Why You Can't Miss Back to School for Your Marketing Strategy?
Back to School season is an opportunity to enhance your business marketing strategy . Don't make the mistake of limiting yourself to a few social media posts, but engage your customers with an online sweepstakes!

What goals can you achieve by launching an online sweepstakes during Back to School?

lead generation > collect contacts with whom to establish a continuous and valuable dialogue over time! In fact, by participating in the contest, users will leave their personal data in order to try to win a prize up for grabs. For your company, this means having zero-party data , which is necessary today because we are getting ever closer to the cookie sunset.