The next steps involved improving the content. These adjustments involved:
transition from informative content to content that guides transactional actions, which translates into more purchases,
review all blog posts and deindex obsolete ones,
Identify content gaps along the user/customer journey and create new articles to fill them,
change the communication style to make it more complete and attractive.
Other settings
Other reviews included:
Rewrite product pages so that their chinese singapore phone number list content is semantically relevant (i.e., tailored to search engines and user intent),
Restructuring the site's navigation menu to highlight specific products and facilitate filtering,
Rename categories and subcategories to streamline user navigation (e.g., replace the diapers category with cotton diapers , bamboo diapers , organic cotton diapers , etc.).
After applying this approach, CR rates began to grow.
Does conversion rate affect SEO?
The conversion rate itself does not directly influence SEO rankings on search engines like Google, but it can do so indirectly.
High conversion rates are often the result of an optimized user experience, quality content, and a website's overall relevance to the user's needs. These factors align with what search engines consider good SEO. For example, a website that loads quickly, has a low bounce rate, and effectively engages users may be viewed more favorably by search engines.
At the same time, websites with a high CR are more likely to receive repeat visits, social media shares, and backlinks, all of which can positively influence SEO.
What should you avoid when optimizing conversion rates in SEO?
When optimizing for SEO conversion rates, avoid practices that hurt user experience and search rankings, such as neglecting mobile optimization, overusing pop-ups, sacrificing page speed for design elements, keyword stuffing, creating misleading content or CTAs, ignoring user feedback, or forgoing A/B testing and analytics.