Marketing automation tools play a very important role in this area of lead nurturing. For example, they allow you to set up A/B tests to find the best time for your emails, configure them to occur at the times when each of these users usually open your emails, schedule emails at the exact moment when the user performs a certain action (download an offer, request information, enter a specific page, etc.), etc. The possibilities are very broad.
Marketing automation platforms allow you to scale lead nurturing strategies . Otherwise, when you have to deal with dozens, hundreds or thousands of leads on a daily basis, it would be hell to have to do all this process manually. All the segmentation work we have seen is aimed at making the mailings feel like an individual, personalized conversation tailored to each of the contacts .
Once you have set your objectives, segmentation, process outline, content and schedule, it's time to configure all of this in the automation platform you've chosen . The functionalities and level of integration with your CRM may vary depending on the tool, but there are numerous highly effective alternatives for developing lead nurturing campaigns.
7. Measure the results
The campaign is already underway, now croatian email list what? It is important to keep track of your lead nurturing strategy to ensure that everything is in place and working as it is supposed to. Analysing and measuring results is key to any digital marketing strategy, including when it comes to lead nurturing. It is what will allow you to adjust the campaign and improve results.
And with this we come full circle. Step by step, we have analyzed how to launch a lead nurturing campaign . If you consider that you have everything you need to plan your own strategy, go ahead. If it seems a bit complex, don't worry. With the help of professionals you will be able to get the most out of one of the most effective digital marketing techniques .
Professional salespeople , B2B salespeople, see brutal transformations taking place around them at a dizzying pace . It is not a time of change, but a change of time. It is therefore necessary to jump on the bandwagon as soon as possible and prepare strategies and teams for this transformation in purchasing behavior.
You can't sell the same way now as you did 20 years ago. In fact, you can't follow a formula from two or three years ago, because the behaviors, expectations, and relationships between customers and salespeople have changed . And they do so every day.
Here are four changes that have already happened in B2B marketing that you may have overlooked.
