Consider this example: you are driving to work and suddenly, halfway there, your car starts making strange noises. Smoke starts coming out of the engine, the car wants to turn off, and you are stressed out as you pray that you won't get stranded on the way to the office.
The same can happen with your digital marketing strategy. When the end of the month is approaching, you feel a little anxious, as you notice that something is not working and you are not achieving your goals. However, you do not have to worry, because you are not alone.
Many marketing professionals feel a little lost when trying to find out what they are failing at. That is why, in this post you have some common warning signs that will tell you if it is time to change your email strategy. This way, you will be able to solve them and reach your goals.
TABLE OF CONTENTS
How do you know if your campaign has a martinique email address problem and it's time to change your email strategy?
Symptoms that indicate you need to change your email marketing strategy
1.- Excess of voluntary resignations
2.- Too many bounces
3.- High number of contacts and few readings
4.- Having many readings, but few clicks
5.- Many clicks, but high abandonment rate on your website
6.- You don't have a constant flow of prospects and clients
7.- Your campaigns are falling
8.- Your competition does it better than you
9.- You feel insecure about the measurements on the effectiveness of your campaign
How do you know if your campaign has a problem and it's time to change your email strategy?
Thanks to different email marketing applications, such as the one offered by MDirector , you will be able to find out a lot of statistical data that will help you discover how recipients will interact with your content .
The technique of sending emails just to see what happens is a thing of the past. Experts and business owners are increasingly interested in being able to analyze the effects of their email marketing actions. This way, they will be able to clearly understand which aspects need to be improved in future campaigns.
By analyzing statistical parameters, you will be able to discover if your campaign is working correctly or if it has any problems that need to be corrected.
Symptoms that indicate you need to change your email marketing strategy
The type of content, frequency, quality of your database, reputation and days of campaigns are factors that will affect the statistical results of your campaigns. Therefore, it is important to know them in order to know where you are failing and improve your mailing actions.
1.- Excess of voluntary resignations
Voluntary resignations
The unsubscribe option, located at the bottom of the newsletter, is where your users can revoke their subscription to your database. Normally, this is attributed to a percentage less than 3%, which can be good and normal . However, if this rate shoots up, you will find that there is a problem.
When the unsubscribe rate skyrockets, you have to ask yourself if you are being very consistent in your campaigns, as it can become tiresome. Many brands also often make the mistake of always saying the same thing in their newsletters.
It is essential to monitor the frequency of your emails and their content , as this is essential to prevent the number of unsubscribes from skyrocketing. It is also important to have a well-refined database.
2.- Too many bounces
Types of rebounds
If you have a bounce rate higher than 5% on the emails you send, it means that you have a database that is not fully optimized.
