Use the company's social networks responsibly
Posted: Sat Dec 07, 2024 8:31 am
In recent days, many of our clients have asked us for help in launching actions aimed at contributing to the fight against the pandemic. These initiatives are born from the need that we all feel these days to get more involved, to contribute our grain of sand in a battle that most of us are fighting from our homes and only a few, our best men and women, are on the front line.
But, as communications advisors to our clients, we are also aware of the importance that these initiatives will have for their reputation and corporate image . It is therefore important to help them select them, collaborate with their implementation and communicate them appropriately in a context in which there is, paradoxically, both an excess of information in some areas and a shortage in others.
Based on our experience, we have prepared a small guide with the most appropriate steps to ensure that these initiatives not only come to fruition - which is the most important thing - but also to ensure that they are communicated in an appropriate and effective manner, avoiding propagandistic messages and focusing on service to society.
1. Help the client to choose their initiative well
It must be well-sized and targeted at the right sector. Not all companies have the funds to buy medical supplies or the logistics to carry out large-scale operations. The first step would always be to help our clients identify the resources they have and what they can do with them. Before thinking about initiatives outside the company, it is important to think about their own employees and sectors of interest. Using their own websites to provide valuable information for their staff, clients and suppliers is something within everyone's reach and a tool that a good management team should be able to handle.
If we use basic tools such as internal communication networks, newsletters or email to keep our stakeholders informed, if we take the time to find out how they are doing and send positive messages, we are already contributing not only to their information, but also to the creation of a community and a sense of belonging in times when many people feel scared. The first people we should help are always those closest to us.
It is time for community managers to step up and know how to select , from the jungle that the Internet has become in these times, the content that will be relevant to employees, customers and the environment. It is essential to go to reliable sources, avoid endless hoaxes and not get carried away by an excess of frivolous and irrelevant content. The saturation of memes and jokes that we suffer every day on our phones cannot be transferred to the company networks, except in specific cases of content created by our own employees, customers or suppliers that they themselves are interested in sharing.
3. The implementation of the action
Once the action has been identified and tokelau email list after checking that it is feasible and adjusted to our possibilities, we can put it into action with all possible caution and without falling into the temptation of communicating it ahead of time . In recent days we have seen how initiatives that were communicated in advance - and sometimes with great fanfare - were frustrated because the promised materials did not arrive, were defective or the promised quantity was greater than that which actually arrived at its destination. We must be clear that we are performing a social service, that the important thing is that our help, whatever it may be, reaches its destination.
4. Coordinate communication
It is essential to have the knowledge of the groups and associations to which the initiative is directed and to obtain permission to make our initiative public . If money or material has been donated, we must coordinate our communication with the groups that will receive the funds or products. If, for example, we donate an amount to an NGO, it is mandatory to consult its managers to see if they think we should communicate it or not and to consult whether we or they should do this communication through their usual channels.
5. Brand reputation for the future
Only once the initiative has been completed can we communicate it. But we will also always keep in mind the following keys.
But, as communications advisors to our clients, we are also aware of the importance that these initiatives will have for their reputation and corporate image . It is therefore important to help them select them, collaborate with their implementation and communicate them appropriately in a context in which there is, paradoxically, both an excess of information in some areas and a shortage in others.
Based on our experience, we have prepared a small guide with the most appropriate steps to ensure that these initiatives not only come to fruition - which is the most important thing - but also to ensure that they are communicated in an appropriate and effective manner, avoiding propagandistic messages and focusing on service to society.
1. Help the client to choose their initiative well
It must be well-sized and targeted at the right sector. Not all companies have the funds to buy medical supplies or the logistics to carry out large-scale operations. The first step would always be to help our clients identify the resources they have and what they can do with them. Before thinking about initiatives outside the company, it is important to think about their own employees and sectors of interest. Using their own websites to provide valuable information for their staff, clients and suppliers is something within everyone's reach and a tool that a good management team should be able to handle.
If we use basic tools such as internal communication networks, newsletters or email to keep our stakeholders informed, if we take the time to find out how they are doing and send positive messages, we are already contributing not only to their information, but also to the creation of a community and a sense of belonging in times when many people feel scared. The first people we should help are always those closest to us.
It is time for community managers to step up and know how to select , from the jungle that the Internet has become in these times, the content that will be relevant to employees, customers and the environment. It is essential to go to reliable sources, avoid endless hoaxes and not get carried away by an excess of frivolous and irrelevant content. The saturation of memes and jokes that we suffer every day on our phones cannot be transferred to the company networks, except in specific cases of content created by our own employees, customers or suppliers that they themselves are interested in sharing.
3. The implementation of the action
Once the action has been identified and tokelau email list after checking that it is feasible and adjusted to our possibilities, we can put it into action with all possible caution and without falling into the temptation of communicating it ahead of time . In recent days we have seen how initiatives that were communicated in advance - and sometimes with great fanfare - were frustrated because the promised materials did not arrive, were defective or the promised quantity was greater than that which actually arrived at its destination. We must be clear that we are performing a social service, that the important thing is that our help, whatever it may be, reaches its destination.
4. Coordinate communication
It is essential to have the knowledge of the groups and associations to which the initiative is directed and to obtain permission to make our initiative public . If money or material has been donated, we must coordinate our communication with the groups that will receive the funds or products. If, for example, we donate an amount to an NGO, it is mandatory to consult its managers to see if they think we should communicate it or not and to consult whether we or they should do this communication through their usual channels.
5. Brand reputation for the future
Only once the initiative has been completed can we communicate it. But we will also always keep in mind the following keys.