Combining SEO and Inbound Marketing is important for your business to grow, and the value of this combination is too relevant to pass up. Fortunately, it’s not too late to start, and this article can give you some ideas on how to get started.
inbound marketing
While traditional marketing is often perceived as invasive and intrusive, inbound marketing is about providing a specific target audience with useful information through relevant and interesting content at the most appropriate time. Instead of resorting to commercial ads to reach large audiences who are not yet interested in your business, inbound marketing will display calls to action (CTAs) to users who have already found and visited your website.
seo
SEO , on the other hand, involves any action aimed at optimizing your website to improve its performance in search engines, including a wide variety of tactics and factors that will contribute to your business website obtaining a higher score or ranking.
SEO is not just about one or two actions, it involves a wide range of strategies that need to be executed to improve the website: page titles need to be optimized, targeted keywords need to be placed correctly, URLs need to be clear and easy to understand, etc. In addition, it is important to stay up to date as SEO is constantly evolving and new strategies appear every day that need to be taken into account.
Initially, you might think that Inbound Marketing and SEO don't have much in common. But let's think about it carefully:
Without inbound marketing, SEO strategies may not be effective, as users visiting your website must trust you before choosing your products or services over those of your competitors. Moreover, nowadays, people searching for information on the Internet will abandon any website that does not meet their needs, regardless of how well the w cambodia telegram ebsite is positioned on Google or other search engines; so offering users the right content and interacting with them will help you inspire more trust. At the same time, inbound marketing will not work without a good SEO strategy, because it means that the content and information produced will not be positioned and will not be accessible to users in our target audience.
The main goal of any Inbound marketing strategy is to convert traffic into leads by offering relevant content at the right time, while the main goal of SEO is to improve your website's ranking and consequently, attract more traffic.
The bottom line is that SEO , in addition to improving your ranking or score, will put your website in front of more users by increasing the number of visits and helping more people find optimized results for their searches. Conveniently, inbound marketing offers new visitors and potential leads useful content and information, providing answers to their queries.
SEO will focus on attracting new visitors, while Inbound Marketing will focus on convincing them, thus creating a powerful sales strategy:
Attract relevant traffic to your website + convert visitors into leads.
Below we propose some tips that should be taken into account before developing any Inbound Marketing and SEO strategy on your website:
Before creating any content, make sure it is relevant , solves problems or answers queries that users may have. Content should be as useful as possible.
Make sure the content you create is easily accessible through your website's homepage or any landing pages you create.
Place your keywords strategically. Navigation links, content on the page, titles, meta tags, in the alt text of the image, etc.
Share your content on social media to create interactions with potential customers.
Write a blog
Next, we'll focus on the benefits of incorporating a corporate blog into your website. Blogging is a key tactic in integrating SEO into your Inbound Marketing strategy. Do you want your website to improve its performance in search engines? If the answer is yes, update the blog regularly with relevant content and you'll notice the difference.
Adding posts with interesting content to your blog will help you connect with your audience. If you write a post and people love it, many will come back to your website to see more of your content; and if you give them the option, they can subscribe to your email list. Also, a good blog post will keep users on your website for a longer time (When visitors click on a link and immediately return to the initial results page because they did not find it useful, Google understands that the site is not useful. On the contrary, when a visitor clicks on a Google result and stays on the website for a longer period, Google understands that the website is useful). Increasing the traffic to your website and the time visitors spend on it will show Google that users like your content and at the same time increase the authority of your website in the algorithm. Thus, you are improving your SEO while your website gains success and popularity among the target audience.
Working on your blog will keep your website up to date. Blogging is a great way to add content to your website on a regular basis. Google tends to avoid outdated information in its search engines, so websites that are updated regularly suggest to Google that their content is up to date. At the same time, search engine algorithms will index your website more frequently.
A corporate blog will also be very useful for ranking your long tail keywords (longer, more specific keywords relevant to your business) which are super important in SEO. It is often difficult to fit them into product and service pages, but they are easily inserted into blog posts.
Finally, working on your blog will help you in building internal links within your pages. Not including internal links on a website that direct users from one page to another is a common SEO mistake. Once you start publishing blog posts, the opportunities for building internal links will increase, and adding more pages on related topics will add even more opportunities for you to link all the pages together.
If you struggle with writing, or simply lack the time to create good blog posts on a regular basis, contact us at Kiwop, we can write the posts for you!
