Excess promotional content
Posted: Sat Dec 07, 2024 8:20 am
If there is plenty of content that may be of interest to the different audiences of the center, making 1 or 2 posts a day is considered optimal . However, this is a reference value, which can vary depending on the needs of the center at any given time, both upwards and downwards.
Who wants to receive an endless stream of discount coupons, special offers and never-ending promotions ? Nobody.
Giving visibility to operators' offers and promotions is fine, but only if you act with criteria and control . In a shopping centre where there may be at least 50 stores, it is very convenient to feed yourself almost exclusively on this content to keep social media profiles active almost effortlessly. It is one of the most common mistakes and one that causes the worst effects, since the user is always more reluctant to exclusively promotional content than to relational content.
This means that interaction is much lower, which gives free rein to the different algorithms to limit the presence of the centre on the walls of our followers. But if we add to this the list of costa rica consumer email fact that the publications of offers multiply, there comes a point where the timeline offered by the centre on social networks causes rejection since the user considers it invasive. The final result in these situations is always the same, UNFOLLOW .
Users consult social networks several times a day with different demands, depending on their needs. One of them is the need for information. Therefore, in addition to the more strictly commercial and promotional publications, it is interesting to be able to offer complementary content that is of interest to the user, but that can also be related to the shopping center itself . What happens if we do not offer it? The user will go look for it elsewhere.
The most common reality in the social profiles of shopping centres is that promotional content prevails, but even these publications can be given a twist to make them interesting for users. The key is to link content of general interest with the content of the shopping centre itself , seeking to attract their attention and thus encourage their interaction.
Who wants to receive an endless stream of discount coupons, special offers and never-ending promotions ? Nobody.
Giving visibility to operators' offers and promotions is fine, but only if you act with criteria and control . In a shopping centre where there may be at least 50 stores, it is very convenient to feed yourself almost exclusively on this content to keep social media profiles active almost effortlessly. It is one of the most common mistakes and one that causes the worst effects, since the user is always more reluctant to exclusively promotional content than to relational content.
This means that interaction is much lower, which gives free rein to the different algorithms to limit the presence of the centre on the walls of our followers. But if we add to this the list of costa rica consumer email fact that the publications of offers multiply, there comes a point where the timeline offered by the centre on social networks causes rejection since the user considers it invasive. The final result in these situations is always the same, UNFOLLOW .
Users consult social networks several times a day with different demands, depending on their needs. One of them is the need for information. Therefore, in addition to the more strictly commercial and promotional publications, it is interesting to be able to offer complementary content that is of interest to the user, but that can also be related to the shopping center itself . What happens if we do not offer it? The user will go look for it elsewhere.
The most common reality in the social profiles of shopping centres is that promotional content prevails, but even these publications can be given a twist to make them interesting for users. The key is to link content of general interest with the content of the shopping centre itself , seeking to attract their attention and thus encourage their interaction.