What can small e-commerce do to evolve?
Posted: Sat Dec 07, 2024 8:18 am
A who buy online increases every year, but even so, e-commerce is a highly competitive field.
The world of e-commerce is dynamic: new methods and alternative forms of sales and services continue to emerge: voice e-commerce, chatbots, social e-commerce, etc. But to constantly adapt to these new forms of sales, companies need to invest TIME.
If you have a small eCommerce, what can you do to keep up?
1- FIND OUT WHAT YOUR AUDIENCE'S PREFERRED COMMUNICATION METHOD IS
Your consumers' preferred method of communication tells you how they prefer to communicate and, most likely, how they shop online.
Email marketing is an important method for e-commerce, but messaging, text, and app notifications are becoming increasingly common for shipping and delivery notifications.
Just to give an example, we mention WhatsApp Business . Do you know anyone who doesn't use WhatsApp? Is there anything simpler and faster than a WhatsApp message?
Due to the popularity of WhatsApp, making good use of it can be very useful in e-commerce, it facilitates the purchasing process between the store and its users, it has short-term benefits that can be quantified, and it helps solve common problems in e-commerce such as:
Poor communication / transmission of information between the e-commerce and its users
Carts abandoned by users.
Inefficient customer service
2- OFFER MORE PAYMENT OPTIONS
Payment apps and mobile wallets are easier to use than credit and debit cards. The more payment options you offer, the better, as you minimize the risk of users not finding the payment method that is most convenient for them.
Additionally, the latest fingerprint and facial scanning technologies (for smartphones and computers) can speed up the payment process and minimize errors.
3- TURN YOUR STORE INTO A SOCIAL ECOMMERCE
LinkedIn, Facebook, Instagram and other social media platforms generate leads and sales referrals for many businesses.
Social media will continue to facilitate online retail in 2020, and mobile spending rates will continue to increase as well.
Social media marketing is important for small and medium-sized e-commerce businesses. Make sure you use the relevant tools to monitor how your marketing efforts are affecting your sales.
For these reasons, e-commerce brands need to increase their presence on relevant social platforms and develop effective strategies to leverage social commerce to its full potential, in terms of online and offline activities.
4- CONSIDER INCORPORATING A CHATBOT INTO YOUR ECOMMERCE
Using artificial intelligence to sell is nothing new. And as we mentioned in our article on the main marketing trends for 2020 , chatbots are here to stay.
AI-powered communications make quality customer service more affordable.
DO NOT use automated or pre-defined bots. Create custom responses.
Take the time to analyze what your customers are asking in orde cambodia telegram data r to create personalized responses and real data for your chatbot. The key is to generate a human dialogue.
If you want to read more about how to design a chat marketing strategy, click here.
5- OPTIMIZE YOUR CONTENT TO THE MAXIMUM USING THE MOST APPROPRIATE TRIGGER WORDS
Use trigger words in your CTAs, headlines, and any of your marketing copy. A trigger word is any word that prompts someone to take action. They are called trigger words in English because of the common phrase “pull the trigger,” used as a euphemism for making a decision.
Trigger words can greatly improve your e-commerce conversion rates and increase your sales. Trigger words are the key to selling digital products, encouraging consumers to select your products, proceed to the checkout page and complete the payment process.
Make sure your product descriptions and customer service pages generate the right emotions.
6- USE QUALITY IMAGES AND VIDEOS
Photos, graphics and videos can increase your sales.
It's important to have a clear resolution and include context-of-use videos/images to allow buyers to visualize how your products can solve their problem.
If you would like to continue reading about how video content plays a key factor in the consumer purchasing process, click here .
7- IDENTIFY THE TRENDS THAT IMPACT YOUR BUSINESS
Evaluating trends will help you predict future changes and determine whether a particular trend is relevant to your business.
When you identify a trend that affects your markets or your trading, you can plan actions that counteract the trend if it is detrimental, or support it if it is beneficial.
Evaluate the size, direction and trajectory of a trend before reacting to it.
8- CONSIDER INCORPORATING VOICE COMMERCE
Voice technology is evolving and impacting e-commerce.
Voice commerce offers an alternative to using a keyboard and mouse to order and buy products online. All a customer needs to search for and buy something online using voice commands is a virtual assistant and, of course, a voice (e.g. Alexa on Amazon or Google Assistant).
Voice commerce is not limited to finding the product itself, it also allows you to order and purchase it.
With the help of voice commerce, completing a purchase becomes faster and can be accomplished at any time during the day, even while you are in the shower, if your Assistant can hear you.
2020 is the time to adopt voice sales, it is currently being used by large companies, but will soon be used by small and medium-sized eCommerces as well.
The world of e-commerce is dynamic: new methods and alternative forms of sales and services continue to emerge: voice e-commerce, chatbots, social e-commerce, etc. But to constantly adapt to these new forms of sales, companies need to invest TIME.
If you have a small eCommerce, what can you do to keep up?
1- FIND OUT WHAT YOUR AUDIENCE'S PREFERRED COMMUNICATION METHOD IS
Your consumers' preferred method of communication tells you how they prefer to communicate and, most likely, how they shop online.
Email marketing is an important method for e-commerce, but messaging, text, and app notifications are becoming increasingly common for shipping and delivery notifications.
Just to give an example, we mention WhatsApp Business . Do you know anyone who doesn't use WhatsApp? Is there anything simpler and faster than a WhatsApp message?
Due to the popularity of WhatsApp, making good use of it can be very useful in e-commerce, it facilitates the purchasing process between the store and its users, it has short-term benefits that can be quantified, and it helps solve common problems in e-commerce such as:
Poor communication / transmission of information between the e-commerce and its users
Carts abandoned by users.
Inefficient customer service
2- OFFER MORE PAYMENT OPTIONS
Payment apps and mobile wallets are easier to use than credit and debit cards. The more payment options you offer, the better, as you minimize the risk of users not finding the payment method that is most convenient for them.
Additionally, the latest fingerprint and facial scanning technologies (for smartphones and computers) can speed up the payment process and minimize errors.
3- TURN YOUR STORE INTO A SOCIAL ECOMMERCE
LinkedIn, Facebook, Instagram and other social media platforms generate leads and sales referrals for many businesses.
Social media will continue to facilitate online retail in 2020, and mobile spending rates will continue to increase as well.
Social media marketing is important for small and medium-sized e-commerce businesses. Make sure you use the relevant tools to monitor how your marketing efforts are affecting your sales.
For these reasons, e-commerce brands need to increase their presence on relevant social platforms and develop effective strategies to leverage social commerce to its full potential, in terms of online and offline activities.
4- CONSIDER INCORPORATING A CHATBOT INTO YOUR ECOMMERCE
Using artificial intelligence to sell is nothing new. And as we mentioned in our article on the main marketing trends for 2020 , chatbots are here to stay.
AI-powered communications make quality customer service more affordable.
DO NOT use automated or pre-defined bots. Create custom responses.
Take the time to analyze what your customers are asking in orde cambodia telegram data r to create personalized responses and real data for your chatbot. The key is to generate a human dialogue.
If you want to read more about how to design a chat marketing strategy, click here.
5- OPTIMIZE YOUR CONTENT TO THE MAXIMUM USING THE MOST APPROPRIATE TRIGGER WORDS
Use trigger words in your CTAs, headlines, and any of your marketing copy. A trigger word is any word that prompts someone to take action. They are called trigger words in English because of the common phrase “pull the trigger,” used as a euphemism for making a decision.
Trigger words can greatly improve your e-commerce conversion rates and increase your sales. Trigger words are the key to selling digital products, encouraging consumers to select your products, proceed to the checkout page and complete the payment process.
Make sure your product descriptions and customer service pages generate the right emotions.
6- USE QUALITY IMAGES AND VIDEOS
Photos, graphics and videos can increase your sales.
It's important to have a clear resolution and include context-of-use videos/images to allow buyers to visualize how your products can solve their problem.
If you would like to continue reading about how video content plays a key factor in the consumer purchasing process, click here .
7- IDENTIFY THE TRENDS THAT IMPACT YOUR BUSINESS
Evaluating trends will help you predict future changes and determine whether a particular trend is relevant to your business.
When you identify a trend that affects your markets or your trading, you can plan actions that counteract the trend if it is detrimental, or support it if it is beneficial.
Evaluate the size, direction and trajectory of a trend before reacting to it.
8- CONSIDER INCORPORATING VOICE COMMERCE
Voice technology is evolving and impacting e-commerce.
Voice commerce offers an alternative to using a keyboard and mouse to order and buy products online. All a customer needs to search for and buy something online using voice commands is a virtual assistant and, of course, a voice (e.g. Alexa on Amazon or Google Assistant).
Voice commerce is not limited to finding the product itself, it also allows you to order and purchase it.
With the help of voice commerce, completing a purchase becomes faster and can be accomplished at any time during the day, even while you are in the shower, if your Assistant can hear you.
2020 is the time to adopt voice sales, it is currently being used by large companies, but will soon be used by small and medium-sized eCommerces as well.