Nowadays, market saturation with a multitude of companies and brands offering similar products and services adds more difficulties to doing business. For this reason, more and more organizations are looking for innovative strategies to bring products and services closer to their customers.
Gamification is one of the emerging initiatives that companies are honduras phone number list using the most to increase employee motivation and customer loyalty.
Video games and games in general are very motivating for people to take action. In her book “The Reality is broken”, video game developer Jane McGonigal specifies four reasons that explain why video games are motivating.
Why do video games motivate?
These are the four points that explain the power that video games have to motivate:
1.- Clear objectives: In a video game, every player knows what they have to do. Get 3 stars, collect 100 coins or kill all the enemies. Having a clear purpose motivates users to strive to achieve it.
2.- Feedback: In a game, users receive constant information about their level of progress. They know whether they are doing well or poorly at any given time. They earn points, unlock the next level, climb positions in the ranking, etc. Users are motivated by knowing that they are on the right path and that failure does not penalize them, since they can try again and again.
3.- Social interaction: Video games motivate people because they allow them to interact with other individuals with the same interests. Even if it is a solo game, users never tire of playing it so they can explain their progress and frustrations to their friends.
4.- Transcendental mission: People like to play video games because they want to be part of something bigger than their own existence. They play to save the world from a horrendous villain, rescue innocent people who have suffered an accident and perform a feat that no one has ever achieved before.
Based on these four motivations that video games use to stimulate users, companies can build dynamics that motivate their employees to improve products and services and encourage customers to buy them.
Four ways to build customer loyalty with gamification
Gamification builds customer loyalty with the four strategies that video games use to motivate users:
1.- Promotions that really respond to their needs. Companies often forget to focus on their motivations and offer them discounts that are not significant for them. Instead of giving them promotions that they do not want, companies have to get to know their customers and offer them only those promotions that they want.
2.- Immediate rewards for each of the different levels of loyalty. Rewarding customers with different recognitions based on the products or services they have purchased motivates them to continue buying more products or services.
