Content
1. The arms market, militarism and tactical training
Arms market
We may be waiting for the legalization of the arms market. Ukrainian society is changing at the atomic level. If earlier we looked with apprehension at civilians carrying weapons, now the vote in the Dia shows a demand for carrying weapons. Weapons for civilians are a whole industry. Accessories, shooting ranges, supplies, instructions, mixed courses of self-defense and tactical training - it is important not to miss the opportunity and find your place in this.
War will remain in people's minds for a long time. Soon we will become a nation of winners. With a democratic identity and a new sense of our dignity, but always with a special place in our hearts for "Oh, in the meadow there is a red kalyna...". This means that your brand should have a military context - this way you will be more popular. On the other hand, the clothing and accessories market is open to you. For example, you have a small clothing brand - make a line with patriotic and military prints and sales will not keep you waiting.
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Crisis times are also periods of growth. If you can't decide right now what business to open during a war, then invest in training. Read about the most important metrics that determine business efficiency.
Business Team
2. It is reliable people that make your business stronger during war
War creates a special psychological state. We feel each other and find safety in cooperation. If you had a desire to create a dream team, it will appear in any team. To do this, clearly state under what circumstances someone can be fired and what needs to be done to preserve the business during the war. Your employees will appreciate such trust and show their best. Reducing staff is the last step you can take.
Find a use for each employee. Obviously, there is no need for hands for some work temporarily. For example, if you closed a physical pick-up point for an online store in a city with active military operations. Offer the employee of this pick-up point a relocation to the city with your office and assign him to a back office employee. New activities for your employees will create a slack. Perhaps it is worth waiting a little, things will improve, and your employees will return to their usual work.
Don't be afraid to expand your team. Not all businesses proved to be strong during wartime - many good specialists found themselves without work. Clearly formulate for yourself the benefit of hiring a professional. If you see that the appearance of a new person will ensure growth and help run the business - hire a specialist. Consider that salaries in some sectors have now decreased.
Digitalization is actually relevant. Covid restrictions have taught us not to sit over our employees' heads in the style of seagull management and to find a common language via video communication. But still, many entrepreneurs still cling to "only work in the office and live communication in the old way." With the start of the war, nothing can be done in the old way, so create a management model in which the entire operation does not depend on physical presence nearby. The main thing is not to introduce time trackers, they only demotivate employees.
Audience over forty
3. Consumer demographics may shift towards 40+
The war in Ukraine is a huge flow of migrants. The return to their native land will definitely happen, but the number of Ukrainians will decrease. Historical practice shows that their number depends on the duration of active military actions. The average indicator is from 15 to 35%. Some Ukrainian men will also go abroad to reunite with their families.
But regardless of the actual figures, the largest percentage of those who do not return will be among young Ukrainians. The consumer will age a little. Keep this in mind when you form your product range and choose sales channels.
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Business is a clash of three personalities: a buyer, an entrepreneur, and an employee. Perhaps, in this chain, you need to pay attention first of all to yourself and make yourself better. Earlier, we prepared material about habits that prevent effective business development. Check it out!
Money for business
4. Cheap money in every sense for business projects
The weakening of the hryvnia will strengthen the position for export. Now the rate is held due to strict regulation, an unprecedented discount rate of 25% from the National Bank and the absence of normal market life. As soon as the war is over, the position of the hryvnia will be shaken, so your goods will become more accessible to buyers abroad. Develop an expansion plan for your business now.
You need to prepare for cheap loans. International financial aid, grants, recovery programs, a jump in demand and cheap labor are a breeding ground for bold decisions. Start thinking about what kind of business you want to implement and develop a business plan . Once the war is over, you will be ready to receive financing.
Business ideas after the war
5. Logistics and construction will be the first to revive – business ideas after the war
Logistics is one of the most sensitive sectors of the economy. Production chains are dying out, a logistics hub can disappear instantly due to tragic events, the movement of the front freezes the market in the entire region. As soon as peace reigns, try to jump into the supply chain. It is not necessary to be a delivery operator: engage in insurance, attract sales agents, engage in activities at the junction of external business development and wholesale deliveries, develop electronic services.
Construction – private and public. One day we will see how cities and industries will rise again. Parts of our beloved Ukraine are gone, but will be better thanks to nationwide restoration. The government procurement market will grow – study the specifics of tender legislation, it will pay for itself. If you have always dreamed of a small company for private repairs, the time of restoration also has a surprise in store for you. But be prepared for low margins in the private procurement market, but also for their large number.
Electronics for sale
6. Luxury goods and expensive electronics – business six months after the war
Return to normalcy. The war economy for the population is an economy of basic needs: food, medical supplies, pet supplies, textiles, basic electronics and inexpensive clothing. Before the end of the war, you can diversify into these niches. As soon as we celebrate the victory, Ukrainians will want more comfort. For business after the war, establish relationships with suppliers in advance and be ready to invest in online advertising so as not to miss the wave of comfort consumption.
The savings will definitely be put to use. Now Ukrainians oman phone number material are trying their best to save their savings. After the war, your business will get a profitable pool of clients who have not updated their household appliances, have not done any repairs in their apartment, or have long wanted to get a new robot vacuum cleaner, but the war somehow did not encourage large purchases. When the fear of instability subsides, the first large purchases will begin. Be the first with your offers.
If you decide to enter a new type of activity for you, be sure to read our ABC of online website promotion. Want to systematize basic knowledge in marketing - follow the link.
Public position of business
7. Be sincere in your help – this is the key to a strong brand
Be sure to help veterans. Our heroes fight every day for the freedom of Ukraine and our lives. When peace comes, our defenders will have a new challenge - returning to peaceful life. Employment of veterans and assistance to their families is the least you can do to thank them. Be sure to tell your audience about this in your communication channels. Not for the sake of cheap PR, but because such actions will certainly become a marker of a healthy business. Your clients will not accept you without an active position.
