How to Run an Instagram Page for Business: Strategy, Content Plan, Design, Post Ideas
Posted: Sat Dec 07, 2024 4:25 am
Instagram content is another way to make your business more successful. But know that this tool is demanding. If you are new to social media, you will have many inspirational flashes and fatigue. This is how it should be, because SMM is a marathon. You need to improve your posts, make them diverse and useful for your audience until you have the perfect content plan.
Where does social media distance begin? The starting point is strategy. It consists of your core value, audience analysis, solution to specific business problems, and content core.
Strategy and Content Plan for Instagram
In the first part of this article, we'll cover the conceptual part of presenting your brand on Instagram, and then we'll move on to post ideas and design.
Content
The value of your business to the user on Instagram
Instagram is not another virtual reality. In social networks, you solve the same problems as in life. As in a physical store, people come to you for two reasons: to look around (i.e. to get to know you in advance in order to make a purchase) and to dream (i.e. to see what you have interesting without wanting to buy it now).
Accordingly, you should create content that solves these problems. For example, for an interior design studio:
look around - these are your completed projects, your approach to work, the principles that you apply in your work;
Dream – these are ideas for self-decoration, rules for creating a good interior, tips for choosing quality furniture.
Brand Value on Instagram
Let's look at what this looks like for other businesses.
Law firm. Most likely, people subscribe to you in two situations. In the first case, the client has a specific problem, and he came across your useful publication. The second part of the clients does not have a specific task, but they will have to solve this complex problem in the future (privatize land, receive an inheritance, etc.). For the first part of the audience, you make posts with emergency advice, and the second part you educate - introduce them to future legal subtleties.
Furniture store. You have good-unique-new furniture – show it on social networks and sell it. But also do not forget to publish useful content. Thanks to it, you will be better remembered by the audience and then they will turn to you when necessary. You can make content about care and selection of furniture or design styles and trends in it.
Real estate agency. To not miscalculate with the legal part - this is for you. To find the best price for sale - this is for you. To find the perfect townhouse with a garage for three cars - this is for you. So many details! So tell about your work in detail. Never be afraid to divulge little secrets. To know is not to repeat.
Instagram of real estate agency
Target Audience for Instagram Business Page
You can't just make content for Instagram, you have to make posts for people - your audience . Imagine a couple of specific people who will view your posts. These two or three ideal people are the audience. The portrait of the target audience includes: age and gender, profession, interests, unusual character traits, habits, favorite resources and topics on the Internet.
Target Audience for Instagram Business Page
This is the pair you will be creating content for. Audience analysis may look like this:
Biography. Anya is 29, Oleg is 31. They have known panama phone number material each other for 4 years, but decided to move in together only a year ago - this is their truly big relationship. They have already rented a place, but it was time for a second one and the desire to live in it. They were not born in a big city and know well what it is like to live in discomfort.
The importance of a biography. The audience is already fantasizing about their ideal home. Therefore, in the content, talk not only about your product, but also, for example, about design projects and the importance of textiles in them.
Work. Anya works as a project manager in a design agency, and Oleg is involved in car tuning (mostly applying vinyl to cars). Anya and Oleg are not stupid, not smart - just lively, smart and often tired after work.
The importance of work. Your audience does not work in the creative field, but understands what style is. Take the time and make or order a high-quality photo shoot of fabrics from the showroom. Use the materials of the shoot as visuals for posts. Often tired Anya and Oleg are unlikely to read the content carefully - write little and to the point.
Interests. In the evening, tired Anya and Oleg watch TV series on Netflix, where they also spy on interior details. Simple Oleg plays basketball with his college friends twice a month, and Anya is mainly focused on meditation and visiting her psychologist - the refined Anya's childhood in a small town left her with traumas.
The importance of interests. This column will help outline the main ideas of the page. Talk about the interior as if it were your second self. Harmony and arrangement of the house creates harmony in itself. Stylistically, be in the territory of Western laconic interior design - everything that is on Netflix should be on your Instagram feed.
Try to capture as many details from your ideal audience's life as possible - each note will eventually turn into ideas for posts and topics for the Instagram page category.
Business Goal Analysis and Content Core for Instagram
When creating and running Instagram, you should see the end goal of working on social networks. Get new clients, become more famous, or introduce the audience to a previously non-existent service? Depending on the chosen goal, build the content core. The content core is the main idea that permeates all your content and creates brand value for the client.
For example, if you want more sales of clothing collections that are unique in your region, emphasize the importance of uniqueness in your content. Uniqueness of personality, clothing, lifestyle.
Instagram of a unique brand
Additionally, you can rely on SWOT analysis to select post topics . This is a description of your business in terms of its strengths and weaknesses, opportunities and threats. For each of the characteristics, create thematic content to highlight the best and answer abstract objections from the audience.
Where does social media distance begin? The starting point is strategy. It consists of your core value, audience analysis, solution to specific business problems, and content core.
Strategy and Content Plan for Instagram
In the first part of this article, we'll cover the conceptual part of presenting your brand on Instagram, and then we'll move on to post ideas and design.
Content
The value of your business to the user on Instagram
Instagram is not another virtual reality. In social networks, you solve the same problems as in life. As in a physical store, people come to you for two reasons: to look around (i.e. to get to know you in advance in order to make a purchase) and to dream (i.e. to see what you have interesting without wanting to buy it now).
Accordingly, you should create content that solves these problems. For example, for an interior design studio:
look around - these are your completed projects, your approach to work, the principles that you apply in your work;
Dream – these are ideas for self-decoration, rules for creating a good interior, tips for choosing quality furniture.
Brand Value on Instagram
Let's look at what this looks like for other businesses.
Law firm. Most likely, people subscribe to you in two situations. In the first case, the client has a specific problem, and he came across your useful publication. The second part of the clients does not have a specific task, but they will have to solve this complex problem in the future (privatize land, receive an inheritance, etc.). For the first part of the audience, you make posts with emergency advice, and the second part you educate - introduce them to future legal subtleties.
Furniture store. You have good-unique-new furniture – show it on social networks and sell it. But also do not forget to publish useful content. Thanks to it, you will be better remembered by the audience and then they will turn to you when necessary. You can make content about care and selection of furniture or design styles and trends in it.
Real estate agency. To not miscalculate with the legal part - this is for you. To find the best price for sale - this is for you. To find the perfect townhouse with a garage for three cars - this is for you. So many details! So tell about your work in detail. Never be afraid to divulge little secrets. To know is not to repeat.
Instagram of real estate agency
Target Audience for Instagram Business Page
You can't just make content for Instagram, you have to make posts for people - your audience . Imagine a couple of specific people who will view your posts. These two or three ideal people are the audience. The portrait of the target audience includes: age and gender, profession, interests, unusual character traits, habits, favorite resources and topics on the Internet.
Target Audience for Instagram Business Page
This is the pair you will be creating content for. Audience analysis may look like this:
Biography. Anya is 29, Oleg is 31. They have known panama phone number material each other for 4 years, but decided to move in together only a year ago - this is their truly big relationship. They have already rented a place, but it was time for a second one and the desire to live in it. They were not born in a big city and know well what it is like to live in discomfort.
The importance of a biography. The audience is already fantasizing about their ideal home. Therefore, in the content, talk not only about your product, but also, for example, about design projects and the importance of textiles in them.
Work. Anya works as a project manager in a design agency, and Oleg is involved in car tuning (mostly applying vinyl to cars). Anya and Oleg are not stupid, not smart - just lively, smart and often tired after work.
The importance of work. Your audience does not work in the creative field, but understands what style is. Take the time and make or order a high-quality photo shoot of fabrics from the showroom. Use the materials of the shoot as visuals for posts. Often tired Anya and Oleg are unlikely to read the content carefully - write little and to the point.
Interests. In the evening, tired Anya and Oleg watch TV series on Netflix, where they also spy on interior details. Simple Oleg plays basketball with his college friends twice a month, and Anya is mainly focused on meditation and visiting her psychologist - the refined Anya's childhood in a small town left her with traumas.
The importance of interests. This column will help outline the main ideas of the page. Talk about the interior as if it were your second self. Harmony and arrangement of the house creates harmony in itself. Stylistically, be in the territory of Western laconic interior design - everything that is on Netflix should be on your Instagram feed.
Try to capture as many details from your ideal audience's life as possible - each note will eventually turn into ideas for posts and topics for the Instagram page category.
Business Goal Analysis and Content Core for Instagram
When creating and running Instagram, you should see the end goal of working on social networks. Get new clients, become more famous, or introduce the audience to a previously non-existent service? Depending on the chosen goal, build the content core. The content core is the main idea that permeates all your content and creates brand value for the client.
For example, if you want more sales of clothing collections that are unique in your region, emphasize the importance of uniqueness in your content. Uniqueness of personality, clothing, lifestyle.
Instagram of a unique brand
Additionally, you can rely on SWOT analysis to select post topics . This is a description of your business in terms of its strengths and weaknesses, opportunities and threats. For each of the characteristics, create thematic content to highlight the best and answer abstract objections from the audience.