How to install a retargeting pixel on a website?
Posted: Sat Dec 07, 2024 4:25 am
Facebook Pixel is a built-in social media advertising tool that tracks the actions of your website users to display ads on Facebook and Instagram to these users or similar users. In fact, the pixel connects your website and social media.
Thanks to it, you can, for example, push the client to complete the purchase. It looks like this:
the customer added the product to the cart → left the site before completing the purchase → Facebook Pixel tracked this action → based on the tracked event, you showed an ad with a call to return to you → the customer visits the site again and makes a payment. This is exactly what you need.
But in fact, Facebook Pixel can do much more. In this article, we will tell you about the capabilities of the pixel, events for tracking, their configuration and connecting Facebook Pixel to your site. The main thing you need to know is that you do not need to work with code to add a pixel to a site on Weblium.
Content
What does Facebook Pixel track?
Each specific user action on the site is an event. Facebook Pixel stores the client's data and what he did. Based on this, you can create an audience for displaying ads or composing an audience.
All events are divided into standard and unique. Standard events are those provided in the Events Manager from Meta. They do not need to be specially created, but simply select the necessary ones. Among them are:
Facebook Pixel Events
◦ Customer adding payment information ◦ Adding an item to their shopping cart ◦ Customer providing information in exchange for a service ◦ Contact via call, text, email, chat message ◦ Customer starting the checkout process ◦ Customer providing information to contact you – lead ◦ Making a purchase on your website ◦ Searching for products in your online store ◦ Submitting an application for a product or service you offer ◦ Viewing content – such as a blog article
You can customize each of these parameters. For example, you can link events only to individual pages or time from the moment of the action or time spent on the site.
What do you need to add Facebook Pixel?
To install a pixel on our platform, you don’t need paraguay phone number material to work with the site code. Sites on Weblium support quick addition of analytics tools – Google Analytics, Google Tag Manager, HotJar and Facebook Pixel. To link your site and social networks with advertising:
Creating Facebook Pixel
1. Create a new event tracking pixel. You can learn more about this in the Meta for Business Help Center .
Copy Facebook Pixel ID
2. Go to the settings of the created pixel and copy the unique ID of your pixel.
Adding Facebook Pixel in Site Settings
3. In the site settings, go to analytics, select Facebook Pixel , enter the ID and publish the site.
What is Facebook Pixel used for?
In the Meta advertising account, you can improve conversions, launch a series of messages, test the results of different creatives, track the devices that perform actions. But you will definitely use two main features.
Remarketing with Facebook Pixel
1. Remarketing. The user has already performed a certain action on your site. Left a request or subscribed to news from you, and then suddenly lost interest. You form an audience of such clients and attract attention to yourself again.
Building Audiences and Facebook Pixel
2. Similar Audiences. You've already built a customer base based on events, but you want to work with new customers. To do this, you don't build an audience based on guesswork, but rely on the Meta tool's suggestions. It will build an audience of customers with characteristics similar to those of your existing audience.
Thanks to it, you can, for example, push the client to complete the purchase. It looks like this:
the customer added the product to the cart → left the site before completing the purchase → Facebook Pixel tracked this action → based on the tracked event, you showed an ad with a call to return to you → the customer visits the site again and makes a payment. This is exactly what you need.
But in fact, Facebook Pixel can do much more. In this article, we will tell you about the capabilities of the pixel, events for tracking, their configuration and connecting Facebook Pixel to your site. The main thing you need to know is that you do not need to work with code to add a pixel to a site on Weblium.
Content
What does Facebook Pixel track?
Each specific user action on the site is an event. Facebook Pixel stores the client's data and what he did. Based on this, you can create an audience for displaying ads or composing an audience.
All events are divided into standard and unique. Standard events are those provided in the Events Manager from Meta. They do not need to be specially created, but simply select the necessary ones. Among them are:
Facebook Pixel Events
◦ Customer adding payment information ◦ Adding an item to their shopping cart ◦ Customer providing information in exchange for a service ◦ Contact via call, text, email, chat message ◦ Customer starting the checkout process ◦ Customer providing information to contact you – lead ◦ Making a purchase on your website ◦ Searching for products in your online store ◦ Submitting an application for a product or service you offer ◦ Viewing content – such as a blog article
You can customize each of these parameters. For example, you can link events only to individual pages or time from the moment of the action or time spent on the site.
What do you need to add Facebook Pixel?
To install a pixel on our platform, you don’t need paraguay phone number material to work with the site code. Sites on Weblium support quick addition of analytics tools – Google Analytics, Google Tag Manager, HotJar and Facebook Pixel. To link your site and social networks with advertising:
Creating Facebook Pixel
1. Create a new event tracking pixel. You can learn more about this in the Meta for Business Help Center .
Copy Facebook Pixel ID
2. Go to the settings of the created pixel and copy the unique ID of your pixel.
Adding Facebook Pixel in Site Settings
3. In the site settings, go to analytics, select Facebook Pixel , enter the ID and publish the site.
What is Facebook Pixel used for?
In the Meta advertising account, you can improve conversions, launch a series of messages, test the results of different creatives, track the devices that perform actions. But you will definitely use two main features.
Remarketing with Facebook Pixel
1. Remarketing. The user has already performed a certain action on your site. Left a request or subscribed to news from you, and then suddenly lost interest. You form an audience of such clients and attract attention to yourself again.
Building Audiences and Facebook Pixel
2. Similar Audiences. You've already built a customer base based on events, but you want to work with new customers. To do this, you don't build an audience based on guesswork, but rely on the Meta tool's suggestions. It will build an audience of customers with characteristics similar to those of your existing audience.