If you are looking for potential clients who want to participate in the event you are going to hold, designing a good landing page is essential to achieve success. It has to allow you to promote through persuasion techniques so that the client finally takes action.
But to achieve this reach, you need to know how to create a landing page for events. You just need to have the basic knowledge, you don't need to be an expert to design it, since there are many tools that can help you in this process.
TABLE OF CONTENTS
Learn how to create a landing page for events
1.- Make an impact with a hero image
2.- Write a catchy title
3.- Show the benefits
4.- It has a good value proposition
5.- Include a visible call to action
6.- Place a form
7.- Add testimonials/user expectations
Extra keys for your events
Ready to design your event landing page
Learn how to create a landing page for events
To get those potential clients you're looking for, you mali email list need to have a well-structured landing page for events. For this reason, you need to know some of the elements that cannot be missing from your page:
1.- Make an impact with a hero image
landing page for events
Visual elements are of great importance today: it is not the same to enter a page that only has a background and letters. Therefore, it is essential that your landing page has an eye-catching hero image that is able to catch the visitor immediately.
These full-screen images are intended to attract the user from the moment they enter the page. Not only because of their size, but also because of their quality, design, animations , colors... It is about impacting people from a visual aspect, always accompanying this element with a brief text.
2.- Write a catchy title
There are two elements that go hand in hand and complement each other. They are the aforementioned Hero Images and the title. The latter is what will determine whether the user stays on your page or leaves it. How can you get them to stay on your landing page? Give them a preview of what it's about in the title.
The title must be able to convey the message without giving away everything. It is a preview of the event you are going to offer to users. It must have a key characteristic in the marketing universe: persuasion. This element will help you materialize the conversion of visitor into lead.
3.- Show the benefits
Show the benefits of the event
It's not enough to just have a good title. You must show visitors what the value of the offer is. And the best way to do this is through the benefits that this event can offer them if they attend. For example, you can show what they can learn or acquire at this activity and even offer a discount.
Keep in mind that offering a special discount or promotion is just an extra element. The idea is that you can imply that users will get benefits from attending the event you are organizing. After all, the important thing is that you show them directly. It is a good idea to make it the second thing they see, since the first thing has to be the image and the title.
