How to Create a Website Home Page: Tips, Components, Examples
Posted: Sat Dec 07, 2024 4:24 am
What to look for on the main page of a website
Latch on to the advantage. Choose for yourself the main advantage that will determine the value of your site or business in the eyes of the visitor or client. Talk about this advantage systematically on each screen of the main page of the site.
One block – one thought. A block (a separate screen) of the main page of the site should offer one action or tell about only one phenomenon. For example, in a block with advantages, you should not add reviews, and on a screen with products, you should not additionally offer several additional programs at once (for example, trade-in, installment plan, etc.).
Offer to act. On the main page of the site, be sure to offer to take action. To do this, place links and buttons to go to thematic pages. All transitions should be natural (for example, near the product showcase, you can harmoniously leave a link to the catalog of all products). Just do not overdo it with target actions - the choice should be on each screen, but the visitor should not get lost in them.
The page needs air. Don't fill the main page with text. Blogs exist for text. Think in aphorisms: sentences should be short and concise . Also, don't overuse images or illustrations. The correct rhythm of the main page is created by alternating text, photos, cards, blocks with icons.
Components of the website home page
All blocks of the main page of the site are standards. You can alternate them in the desired order depending on the tasks of the site. The narrative on your page should be consistent, and one block should flow into another.
Typical elements of a website home page: main screen, about us or about the company, work process, product showcase, call to action, reviews, banners and cards, FAQ, contacts.
You should also have navigation: a site header and a footer. These elements are present on all pages. You can learn how to create navigation on a site from our article.
Home Screen. Components of the Home Page of a Website
The first screen of the site is your face. In a split second, just by looking at it, the visitor will decide whether you are interesting to him. There should not be much text.
In the first screen title you need to: name your business, mention the main benefit or emotion. In the subheading you complement what is said in the title. The easiest way to connect the title and subheading is to make a combination of a rational and emotional statement. In the title you talk about the emotional feeling from interacting with you, and in the subheading about the ways to achieve this (about your products and services). And vice versa.
About us or about the company. Components of the main page of the site
The home page is also a great way to get to know your visitors. This is especially important for businesses where the work takes a long time or depends on the personality of the performers. For example, for design bureaus, law firms, language schools.
On the main page you can create a block about us from such elements.
Block of the website page with a description of the team
Persons. Indicate the key people of the company. Attach their photo, add their first name, last name, and position. Depending on your tasks, you can indicate the employee's responsibilities, add their quote, or list facts from their biography.
Block of the main page of the site with figures about the company
Facts, achievements, figures. Use icons with accompanying text or large numbers with captions to quickly describe your achievements. Here you can mention the number of completed projects (years of successful work, employees), awards, technologies you use.
Block of the main page of the site with the history of the company
History. Use chronological timelines. Each point is a year or a key event. Add a small photo, a description of the event, a date. Your story is complete.
Work process. Components of the main page of the site
If you provide services or make goods to order, visualize each stage of your work. You will place these stages on a straight line and describe in a couple of sentences what will happen as the order is completed or the service is provided.
Main page block with work process
If you want, make the description double. Name the actions that both you and the client need to take as part of the process. For example, in the first stage of website development, your client sends a brief, and you create a test layout. In the second, you submit the layout for evaluation, and the client sends edits.
Product showcase or service showcase. Component lebanon phone number material of the main page of the site
On the main page, you can place the most demonstrative products (or services). With the help of the showcase, you not only offer to make purchases, but also show what your assortment consists of. Next to the block of products, place transitions to the categories of your store or the store as a whole.
Product showcase on the main page of the site
The special feature of the showcase block (and this is how it is implemented on Weblium) is the use of attributes of products from your store. That is, after loading products into your online store, all product data will be displayed in the showcase cards automatically.
Call to Action. Components of the Home Page
Imagine that you have only one phrase to address your visitor. This phrase is the call to action (CTA). With it, you ask the user to perform the action you need. CTA screens are any block on your site in which you directly ask the visitor to perform the action you need.
CTA screen on the main page of the site
The most common CTA screen structure is as follows:
Headline . What you ask the user to do. The benefit the visitor will receive from taking the action. The product or service that the link, button, or card leads to. It is advisable to fit the headline text into 1-2 lines. The headline cannot be large – one glance should be enough to understand the meaning of the call to action.
Subheading . Complements the content of the heading and forms a semantic pair with it. For example, in the heading you name your service, and in the subheading you describe the advantages of this service. There are no restrictions on the length of the subheading, but it is better to place the content in a maximum of 3 lines. If you want the subheading to be read, make it in 1 line.
Button. Use the following verbs in your button text: download, write, install. The first word in the button indicates the target action, the second one speaks about the context (write to support ) or indicates the benefit (buy on sale ). You can use 2 buttons, but one will be the main one. For example, in the CTA screen of a quick purchase, the “Place an order” button is the main one, “Find out about the warranty” is additional.
Reviews. Components of the main page of the site
No matter how eloquent you are on the main page, a couple of kind words from customers will convince you better. Therefore, be sure to provide a block with customer reviews on the main page of the site.
Block with reviews on the main page
You can go two standard ways:
Ask your customers to write short reviews. Add text cards to the main page, insert the text and the customer's name. If your customers give permission, attach their photos.
Take screenshots of reviews from different platforms (social networks, review collection services, Google) and communication channels (messages, emails, support chats). Create a gallery from the screenshots.
Latch on to the advantage. Choose for yourself the main advantage that will determine the value of your site or business in the eyes of the visitor or client. Talk about this advantage systematically on each screen of the main page of the site.
One block – one thought. A block (a separate screen) of the main page of the site should offer one action or tell about only one phenomenon. For example, in a block with advantages, you should not add reviews, and on a screen with products, you should not additionally offer several additional programs at once (for example, trade-in, installment plan, etc.).
Offer to act. On the main page of the site, be sure to offer to take action. To do this, place links and buttons to go to thematic pages. All transitions should be natural (for example, near the product showcase, you can harmoniously leave a link to the catalog of all products). Just do not overdo it with target actions - the choice should be on each screen, but the visitor should not get lost in them.
The page needs air. Don't fill the main page with text. Blogs exist for text. Think in aphorisms: sentences should be short and concise . Also, don't overuse images or illustrations. The correct rhythm of the main page is created by alternating text, photos, cards, blocks with icons.
Components of the website home page
All blocks of the main page of the site are standards. You can alternate them in the desired order depending on the tasks of the site. The narrative on your page should be consistent, and one block should flow into another.
Typical elements of a website home page: main screen, about us or about the company, work process, product showcase, call to action, reviews, banners and cards, FAQ, contacts.
You should also have navigation: a site header and a footer. These elements are present on all pages. You can learn how to create navigation on a site from our article.
Home Screen. Components of the Home Page of a Website
The first screen of the site is your face. In a split second, just by looking at it, the visitor will decide whether you are interesting to him. There should not be much text.
In the first screen title you need to: name your business, mention the main benefit or emotion. In the subheading you complement what is said in the title. The easiest way to connect the title and subheading is to make a combination of a rational and emotional statement. In the title you talk about the emotional feeling from interacting with you, and in the subheading about the ways to achieve this (about your products and services). And vice versa.
About us or about the company. Components of the main page of the site
The home page is also a great way to get to know your visitors. This is especially important for businesses where the work takes a long time or depends on the personality of the performers. For example, for design bureaus, law firms, language schools.
On the main page you can create a block about us from such elements.
Block of the website page with a description of the team
Persons. Indicate the key people of the company. Attach their photo, add their first name, last name, and position. Depending on your tasks, you can indicate the employee's responsibilities, add their quote, or list facts from their biography.
Block of the main page of the site with figures about the company
Facts, achievements, figures. Use icons with accompanying text or large numbers with captions to quickly describe your achievements. Here you can mention the number of completed projects (years of successful work, employees), awards, technologies you use.
Block of the main page of the site with the history of the company
History. Use chronological timelines. Each point is a year or a key event. Add a small photo, a description of the event, a date. Your story is complete.
Work process. Components of the main page of the site
If you provide services or make goods to order, visualize each stage of your work. You will place these stages on a straight line and describe in a couple of sentences what will happen as the order is completed or the service is provided.
Main page block with work process
If you want, make the description double. Name the actions that both you and the client need to take as part of the process. For example, in the first stage of website development, your client sends a brief, and you create a test layout. In the second, you submit the layout for evaluation, and the client sends edits.
Product showcase or service showcase. Component lebanon phone number material of the main page of the site
On the main page, you can place the most demonstrative products (or services). With the help of the showcase, you not only offer to make purchases, but also show what your assortment consists of. Next to the block of products, place transitions to the categories of your store or the store as a whole.
Product showcase on the main page of the site
The special feature of the showcase block (and this is how it is implemented on Weblium) is the use of attributes of products from your store. That is, after loading products into your online store, all product data will be displayed in the showcase cards automatically.
Call to Action. Components of the Home Page
Imagine that you have only one phrase to address your visitor. This phrase is the call to action (CTA). With it, you ask the user to perform the action you need. CTA screens are any block on your site in which you directly ask the visitor to perform the action you need.
CTA screen on the main page of the site
The most common CTA screen structure is as follows:
Headline . What you ask the user to do. The benefit the visitor will receive from taking the action. The product or service that the link, button, or card leads to. It is advisable to fit the headline text into 1-2 lines. The headline cannot be large – one glance should be enough to understand the meaning of the call to action.
Subheading . Complements the content of the heading and forms a semantic pair with it. For example, in the heading you name your service, and in the subheading you describe the advantages of this service. There are no restrictions on the length of the subheading, but it is better to place the content in a maximum of 3 lines. If you want the subheading to be read, make it in 1 line.
Button. Use the following verbs in your button text: download, write, install. The first word in the button indicates the target action, the second one speaks about the context (write to support ) or indicates the benefit (buy on sale ). You can use 2 buttons, but one will be the main one. For example, in the CTA screen of a quick purchase, the “Place an order” button is the main one, “Find out about the warranty” is additional.
Reviews. Components of the main page of the site
No matter how eloquent you are on the main page, a couple of kind words from customers will convince you better. Therefore, be sure to provide a block with customer reviews on the main page of the site.
Block with reviews on the main page
You can go two standard ways:
Ask your customers to write short reviews. Add text cards to the main page, insert the text and the customer's name. If your customers give permission, attach their photos.
Take screenshots of reviews from different platforms (social networks, review collection services, Google) and communication channels (messages, emails, support chats). Create a gallery from the screenshots.