Define the objective
Posted: Sat Dec 07, 2024 4:00 am
Back in 2009, Facebook introduced a tool that would revolutionize the way we consume its content and, later, that of many other social networks. We are talking about the Facebook algorithm . Fortunately or unfortunately (depending on the point of view from which you look at it), the content would stop appearing in the user's feed in chronological order, placing those with the highest number of likes or that were most relevant to the user in the highest positions.
Since that great turning point for social networks, this algorithm has not stopped mutating, especially every time Facebook incorporated a new feature to its platform.
Raise your hand if you have a friend who always tags you in each and every giveaway they find on their social media. Indeed, very few will be able to say no. And at this point, there are hardly any brands left that have not tried the countless benefits of energizing their social media with giveaways or contests . Improving brand image, increasing the number of followers, building community loyalty,
Giving visibility to new products or services, or increasing traffic to the corporate website are just some of the reasons that motivate companies to implement this type of promotional dynamics, but the result does not always coincide with the stated objectives.
So what explains why some list of wallis and futuna islands consumer email giveaways go viral, racking up hundreds of thousands of entries, while others don't get more than ten? The reality is that there is no magic formula to hit the mark. As with any other marketing action, the path to success involves making a strategic plan before taking the plunge, in this case, of likes , comments and shares. If you haven't tried it yet or you're simply tired of not getting the expected results, keep reading to discover the 8 steps to successfully create giveaways on social networks .
The first question you need to answer, and which will determine the rest of the process, is 'what do I want to achieve with this'. There is no single answer, as there are several objectives that can be achieved by developing social media giveaways.
Improving the engagement rate , increasing the community of followers or reinforcing the brand image are some of the most common goals that companies try to achieve when they decide to launch a giveaway, although they are not the only ones.
Getting on this boat can also help you to find out what your followers think, promote new products, increase sales or feed your CRM with new contacts. Whatever your company or business's motivation, set your goals and move on to the next step.
Since that great turning point for social networks, this algorithm has not stopped mutating, especially every time Facebook incorporated a new feature to its platform.
Raise your hand if you have a friend who always tags you in each and every giveaway they find on their social media. Indeed, very few will be able to say no. And at this point, there are hardly any brands left that have not tried the countless benefits of energizing their social media with giveaways or contests . Improving brand image, increasing the number of followers, building community loyalty,
Giving visibility to new products or services, or increasing traffic to the corporate website are just some of the reasons that motivate companies to implement this type of promotional dynamics, but the result does not always coincide with the stated objectives.
So what explains why some list of wallis and futuna islands consumer email giveaways go viral, racking up hundreds of thousands of entries, while others don't get more than ten? The reality is that there is no magic formula to hit the mark. As with any other marketing action, the path to success involves making a strategic plan before taking the plunge, in this case, of likes , comments and shares. If you haven't tried it yet or you're simply tired of not getting the expected results, keep reading to discover the 8 steps to successfully create giveaways on social networks .
The first question you need to answer, and which will determine the rest of the process, is 'what do I want to achieve with this'. There is no single answer, as there are several objectives that can be achieved by developing social media giveaways.
Improving the engagement rate , increasing the community of followers or reinforcing the brand image are some of the most common goals that companies try to achieve when they decide to launch a giveaway, although they are not the only ones.
Getting on this boat can also help you to find out what your followers think, promote new products, increase sales or feed your CRM with new contacts. Whatever your company or business's motivation, set your goals and move on to the next step.