Features of online sales on Ukrainian platforms: approaches and strategies for success
Posted: Sat Dec 07, 2024 3:49 am
In the booming e-commerce space, mastering marketplaces and platforms can be the key to success for Ukrainian online store owners. Understanding the nuances of these platforms and implementing effective strategies can take your business to new heights.
In this article, specialists from the marketing agency "Tsel", based on their own experience working with online stores in 63 niches, will share their knowledge about marketplaces and promotion strategies on them.
Let's dive into the basics of online sales in Ukraine and uncover the secrets of this market.
Ukraine boasts a vibrant e-commerce ecosystem with several well-known marketplaces dominating the online retail market. Among the most popular platforms are:
Rozetka: known as the leading Ukrainian online marketplace, attracting millions of visitors monthly, offering a wide selection of products in various categories. Rozetka has high customer service standards, so the requirements for sellers here are also high. Only legal entities or sole proprietors of II-III groups can be sellers.
Prom.ua: no less popular marketplace, which offers a user-friendly interface, as well as wide opportunities for sellers: creating a store "site" and setting up indoor and outdoor advertising, etc. To register on Prom, you only need a phone number, your e-mail, create a store name and password.
Etsy: the international marketplace is known for its focus on unique handmade goods. Until recently, it was impossible to register a new store from Ukraine. But since October 2023, it has become possible again. Immediately after the registration was unblocked, the demand for this platform began to grow rapidly. Now we are seeing increased interest among Ukrainian entrepreneurs in Etsy. This is not surprising, because it provides Ukrainian craftsmen and manufacturers with a global platform to showcase unique ideas, reach a wide audience, and sell their products around the world.
Marketplaces are an effective tool for increasing sales, because they independently generate constant traffic of potential buyers to their site, and you, as a seller, use it to sell your products. If you have your own developed site, then a store on a marketplace is not only an additional source of traffic, but also risk diversification. If problems arise on your personal site, you will continue to receive orders from marketplaces. Marketplaces are also ideal for beginners in online trading, since they do not require significant financial investments and the involvement of programmers. Therefore, we recommend having both your own site and stores on marketplaces.
selling goods via the internet
Content
Secrets of successful sales on marketplaces:
Selling online successfully requires more than lebanon phone number library just listing your products on popular platforms. It also requires a strategic approach and a deep understanding of how they work. Here are some actionable tips to help you maximize your sales potential:
Optimize your product cards . Create compelling product descriptions, use high-quality images, and add relevant keywords to improve visibility and attract potential buyers.
Offer competitive prices and promotions. Stay competitive by pricing your products competitively and offering discounts, promotions, and exclusive offers periodically to attract customers.
Provide quality customer service . Prioritize customer satisfaction by responding promptly to inquiries, resolving issues, and promoting a positive shopping experience to build loyalty and increase repeat purchases.
Encourage reviews and feedback . Ask for and encourage reviews from satisfied customers, as positive reviews can build trust and encourage new customers to make a purchase.
Invest in advertising . Especially if you have just registered a store on the marketplace, you need to "rock" it with advertising . This can be internal advertising of the marketplace (ProSale, Etsy Ads, etc.), or external Google Ads, Meta Ads, if possible.
Weblium: Expanding the capabilities of your online store
how to resell on weblium
While marketplaces offer good visibility and reach, creating an independent online store provides autonomy and more customization options. Webium is a robust platform that allows entrepreneurs to easily create and customize their e-commerce websites. The advantages of Weblium over other platforms include:
User-friendly interface : With its intuitive interface and customizable templates, Webium simplifies the process of creating websites, allowing even beginners to create online stores without much effort.
Mobile Optimization: In the era of mobile dominance, Webium ensures that your online store is fully responsive and optimized for different screen sizes, allowing for seamless browsing and transactions on smartphones and tablets.
SEO-friendly features: Improve your site's visibility and drive organic traffic with Webium's built-in SEO tools that let you optimize your meta tags, URLs, and content to improve your search rankings.
Conclusions
So, using marketplaces, Ukrainian online store owners can unlock the full potential of their business. Setting up online sales on marketplaces requires a multifaceted approach, which consists of comprehensive work from market analysis to developing a store promotion strategy, as well as its implementation. This is the approach that the marketing agency "Tsel" uses in its work . If you need advice on entering or promoting on marketplaces, you can contact them.
In this article, specialists from the marketing agency "Tsel", based on their own experience working with online stores in 63 niches, will share their knowledge about marketplaces and promotion strategies on them.
Let's dive into the basics of online sales in Ukraine and uncover the secrets of this market.
Ukraine boasts a vibrant e-commerce ecosystem with several well-known marketplaces dominating the online retail market. Among the most popular platforms are:
Rozetka: known as the leading Ukrainian online marketplace, attracting millions of visitors monthly, offering a wide selection of products in various categories. Rozetka has high customer service standards, so the requirements for sellers here are also high. Only legal entities or sole proprietors of II-III groups can be sellers.
Prom.ua: no less popular marketplace, which offers a user-friendly interface, as well as wide opportunities for sellers: creating a store "site" and setting up indoor and outdoor advertising, etc. To register on Prom, you only need a phone number, your e-mail, create a store name and password.
Etsy: the international marketplace is known for its focus on unique handmade goods. Until recently, it was impossible to register a new store from Ukraine. But since October 2023, it has become possible again. Immediately after the registration was unblocked, the demand for this platform began to grow rapidly. Now we are seeing increased interest among Ukrainian entrepreneurs in Etsy. This is not surprising, because it provides Ukrainian craftsmen and manufacturers with a global platform to showcase unique ideas, reach a wide audience, and sell their products around the world.
Marketplaces are an effective tool for increasing sales, because they independently generate constant traffic of potential buyers to their site, and you, as a seller, use it to sell your products. If you have your own developed site, then a store on a marketplace is not only an additional source of traffic, but also risk diversification. If problems arise on your personal site, you will continue to receive orders from marketplaces. Marketplaces are also ideal for beginners in online trading, since they do not require significant financial investments and the involvement of programmers. Therefore, we recommend having both your own site and stores on marketplaces.
selling goods via the internet
Content
Secrets of successful sales on marketplaces:
Selling online successfully requires more than lebanon phone number library just listing your products on popular platforms. It also requires a strategic approach and a deep understanding of how they work. Here are some actionable tips to help you maximize your sales potential:
Optimize your product cards . Create compelling product descriptions, use high-quality images, and add relevant keywords to improve visibility and attract potential buyers.
Offer competitive prices and promotions. Stay competitive by pricing your products competitively and offering discounts, promotions, and exclusive offers periodically to attract customers.
Provide quality customer service . Prioritize customer satisfaction by responding promptly to inquiries, resolving issues, and promoting a positive shopping experience to build loyalty and increase repeat purchases.
Encourage reviews and feedback . Ask for and encourage reviews from satisfied customers, as positive reviews can build trust and encourage new customers to make a purchase.
Invest in advertising . Especially if you have just registered a store on the marketplace, you need to "rock" it with advertising . This can be internal advertising of the marketplace (ProSale, Etsy Ads, etc.), or external Google Ads, Meta Ads, if possible.
Weblium: Expanding the capabilities of your online store
how to resell on weblium
While marketplaces offer good visibility and reach, creating an independent online store provides autonomy and more customization options. Webium is a robust platform that allows entrepreneurs to easily create and customize their e-commerce websites. The advantages of Weblium over other platforms include:
User-friendly interface : With its intuitive interface and customizable templates, Webium simplifies the process of creating websites, allowing even beginners to create online stores without much effort.
Mobile Optimization: In the era of mobile dominance, Webium ensures that your online store is fully responsive and optimized for different screen sizes, allowing for seamless browsing and transactions on smartphones and tablets.
SEO-friendly features: Improve your site's visibility and drive organic traffic with Webium's built-in SEO tools that let you optimize your meta tags, URLs, and content to improve your search rankings.
Conclusions
So, using marketplaces, Ukrainian online store owners can unlock the full potential of their business. Setting up online sales on marketplaces requires a multifaceted approach, which consists of comprehensive work from market analysis to developing a store promotion strategy, as well as its implementation. This is the approach that the marketing agency "Tsel" uses in its work . If you need advice on entering or promoting on marketplaces, you can contact them.