Automated ordering and payment processes;
Quickly update stock and price information;
Distribution of goods by categories;
Convenient shopping using filters;
Using promotional codes and displaying discounts.
In this article, we will look at the most popular website builders, their advantages and who is best suited for one or another option. When choosing, pay attention to the professionalism of the templates, tools for online stores, as well as integration with third-party services for payment and delivery.
Content
How to create an online store yourself
Creating an online store may seem like a complicated and lengthy process, but most modern platforms offer simple and clear tools. Anyone can create their own website even without previous experience in design or programming. Here is a short list of steps that need to be completed:
Choose a platform. The website builder should meet your needs in terms of functionality, budget , and future growth opportunities.
Create a design. Add a logo, corporate colors that reflect your brand identity, and your product range.
Set up payment and delivery. Select payment methods and delivery options.
Launch and promotion. Publish your online store website, set up SEO and advertising to increase traffic and attract customers.
Now it's time to delve into the features of the most popular platforms for creating an online store.
Create an online store
Online store builders
Weblium
Price: from $5 per month.
Weblium online store designer
Weblium is an intuitive online store builder that is ideal for both beginners and professionals.
The template collection has over 300 options for different industries, from auto parts to jewelry, that can easily create a visually appealing online store. This helps you save time on design and focus on content and products.
A simple editor and convenient settings will help you optimize your site for conversion and make it as functional as possible.
Features of Weblium
Fast online store development. A basic online store can be created in just a few hours, without prior experience.
Unlimited store design. Weblium allows you to easily customize colors, fonts, and other design elements to achieve a unique store look.
Ready-made templates for stores. The collection contains many professional templates adapted for different types of business, distributed by categories .
Convenient control panel. Updating content, adding new products and processing orders is easy and convenient. There is an export and import functionality, variable products, inventory tracking and category creation.
Quality 24/7 technical support. Weblium offers 24/7 support to help you solve any questions or problems that may arise when working with the platform. You are answered by real people who are interested in making your online store perfect.
Weblium online store designer
Functionality for online stores
To make shopping more convenient, you can add filters for products to your online store. Visitors will be able to select categories, subcategories, and product parameters that can be changed to find the product they need. This functionality allows you to structure all the information on the site.
Attract more customers — Weblium has the ability to use promo codes. All you need to do is come up with a promo code (for example, AUTUMN25), the discount amount, and the usage limit. Do you need it to work only on certain products or for orders over a certain amount? This is easy to do by adding an expiration date or creating a deferred promo code for future promotions.
Integration with SendGrid allows you to take communication with customers to a new level. With its help, you can set up automatic sending of letters to the email of customers, which they specified in the shopping cart. Thus, after the order, the buyer will receive a letter with all the details and will be able to make sure that it is designed correctly.
On the Weblium constructor, you can also quickly create an effective website for selling one product , revealing all its advantages in detail, adding high-quality photos and videos and setting up SEO.
Weblium has prepared a detailed video instruction, with which it is easy to create your own online store:
Payment and delivery
To make convenient online purchases, you should connect different payment systems so that each buyer has the opportunity to choose the one that suits him best. Weblium has all the most popular payment methods. Among the Ukrainian ones, these are: plata by mono, LiqPay, WayForPay and others. International systems include: Stripe, PayPal, Square and others.
If you sell physical goods, you should think about how the delivery will be carried out. In Ukraine, most customers choose pickup, courier delivery, or Nova Poshta. You can provide the ability to immediately select a branch - by connecting the integration with Nova Poshta. After that, you can generate a consignment note (TTN) on the Weblium side for each individual order in your store. This functionality significantly simplifies the order processing process. You do not need to call or write to the visitor every time to clarify the details.
Better for
The Weblium online store website builder is a great tool to meet the needs of small and medium businesses, which will ensure effective sales without effort.
Create an online store
Shop Express
Price: from $6.75 per month.
online store designer Shop-Express
Shop-Express is a Ukrainian platform for online stores. The sites consist of easy-to-configure blocks that can be used according to the needs of the trading business.
The Shop-Express constructor offers many adaptive templates that can be customized. If necessary, the content can be changed using the layout editor.
Features of Shop-Express
Functional content management system (CMS). With japan phone number library this system, it is convenient to customize all the content on the website.
Site-wide search Customers will be able to find exactly what they were looking for and view the results on a separate page.
Ready-made templates for different business areas. These templates are created taking into account the needs of online stores and have a modern design.
Support for multiple languages. Shop-Express supports the function of creating multilingual sites, which is required for businesses operating in international markets.
Integration with marketplaces and social networks. To facilitate business promotion, Shop-Express offers integration with popular marketplaces (for example, Rozetka) and social networks (Facebook, Instagram).
online store designer Shop-Express
Functionality for online stores
Customers can use the preview cart feature that appears after adding an item to the cart to change the quantity of purchased items or remove unnecessary items from the order. There is also an option to easily place an order in 1 click.
If the business has regular customers, a good solution would be to add the account login functionality. To do this, you will need to fill in the client's basic data - name, phone number, etc. You can also log in using Google and Facebook services, which simplify registration.
You can learn briefly about how to create an online store for a brand on the Ukrainian platform Shop-Express from the video:
Payment and delivery
As for payment, you can connect manually processed options (cash in the store or to the courier), automatic payment acceptance via Visa, Mastercard, Apple Pay, Google Pay, and through partner services. If the customer enters a promo code when placing an order, the amount will be recalculated, and he will immediately see the changes.
Users will be able to select delivery options from one page, comparing their cost. It is also possible to set the purchase amount required for free delivery. Delivery methods can be connected through the online store management system.
Shop-Express allows you to create separate zones for delivery, each of which will have its own conditions. This functionality works both within the country and the city. Accordingly, if the client selects a zone, a list of delivery options for this zone will be displayed.
Better for
Shop-Express is a convenient platform for online stores that want to sell not only through their website, but also on Ukrainian marketplaces.
Horoshop
Price: from $5.78 per month.
Horoshop online store designer
Horoshop is an online store platform designed for the Ukrainian market, providing powerful tools and making it easy to start an online business .
The platform specializes in providing a comprehensive solution for entrepreneurs who want to create a functional, adaptive and optimized online store without involving programmers.
