Message should vary depending on the channel:
Posted: Thu Dec 05, 2024 10:55 am
Once they have found you and are interested in your product or service, you need to help them through every phase of their buying experience . How and where to start? Read on…
What aspects should you take into account to get started?
1. Communication channels you are going to use
Where are your potential customers and what channels or avenues are you going to use to communicate with them in your lead nurturing plan? You have multiple options and depending on your objective and your strategy you can use all of them or a combination of several.
Study which channels work best to get your message and content across. The most commonly used are the following, but keep in mind that the
Email marketing is the most well-known cambodia email list and widely used marketing tool, as it allows you to automate the entire process . You can track and expand on the content. One drawback is the increasingly widespread spam blockers.
Social media . Everyone has one or another social network these days. If you can't reach them through email marketing, you might be able to reach them through social media. Content should be simple, entertaining and educational. A helpful tip: use images and videos. Here you can check out our Basic Guide to Video Marketing , where you'll discover why videos are essential for success on social media.
Your corporate website . Content is essential to achieve positioning on your website. Invest in blogs, landing pages , calls to action and the maximum possible customization according to the client you are targeting.
In-person and online events . Those who opt for trade fairs, events, seminars, etc., in-person or online, are really interested in what you can offer. Don't let them get away and think carefully about how to impact them and what content or experience to offer them in that case. It's a great opportunity.
Retargeting . This is about advertising that will impact those users who have visited your page. We agreed that we wouldn't talk about advertising, right?
2. Know your buyers to segment and personalize
Let's put ourselves in your potential client's shoes. Wouldn't you be more satisfied with buying a product or service if it was offered to you in a more personalized way, and by this I mean tailored to your needs or preferences? Feeling that you are taken into account , that they have understood what you are looking for or need, leads you to feel a connection or a sense of being in line with the company .
What aspects should you take into account to get started?
1. Communication channels you are going to use
Where are your potential customers and what channels or avenues are you going to use to communicate with them in your lead nurturing plan? You have multiple options and depending on your objective and your strategy you can use all of them or a combination of several.
Study which channels work best to get your message and content across. The most commonly used are the following, but keep in mind that the
Email marketing is the most well-known cambodia email list and widely used marketing tool, as it allows you to automate the entire process . You can track and expand on the content. One drawback is the increasingly widespread spam blockers.
Social media . Everyone has one or another social network these days. If you can't reach them through email marketing, you might be able to reach them through social media. Content should be simple, entertaining and educational. A helpful tip: use images and videos. Here you can check out our Basic Guide to Video Marketing , where you'll discover why videos are essential for success on social media.
Your corporate website . Content is essential to achieve positioning on your website. Invest in blogs, landing pages , calls to action and the maximum possible customization according to the client you are targeting.
In-person and online events . Those who opt for trade fairs, events, seminars, etc., in-person or online, are really interested in what you can offer. Don't let them get away and think carefully about how to impact them and what content or experience to offer them in that case. It's a great opportunity.
Retargeting . This is about advertising that will impact those users who have visited your page. We agreed that we wouldn't talk about advertising, right?
2. Know your buyers to segment and personalize
Let's put ourselves in your potential client's shoes. Wouldn't you be more satisfied with buying a product or service if it was offered to you in a more personalized way, and by this I mean tailored to your needs or preferences? Feeling that you are taken into account , that they have understood what you are looking for or need, leads you to feel a connection or a sense of being in line with the company .