You improve your demand generation strategy
Posted: Thu Dec 05, 2024 10:48 am
And recognizing the talent of your counterparts is the first step before being able to compete with them . "A poor disciple who does not surpass his master" : that's what Leonardo da Vinci said! How to properly manage your company blog? Determine your goals Depending on your Buyer Personas and the subjects determined (using monitoring for example), you can define precisely what the objectives are. Improve your SEO strategy : the blog is a goldmine of keywords. If it is optimized to match the criteria of search engines like Google, it is an excellent springboard to improve the visibility of the site and to attract traffic.
By multiplying the number south africa phone number library of articles that deal with interesting subjects for your prospects, Position yourself as an expert : as its name suggests, the corporate blog has a professional vocation. It must therefore convey serious articles, which will allow you to communicate on a know-how, that of your company. Nurture leads ; in other words, nurture the customer to encourage their path to purchase. Blog articles are a pillar of lead nurturing : they provide the prospect with regular content and build loyalty to the company.
Distributing them on social networks or via a newsletter creates a regular meeting with your prospects, which increases your chances of converting them into a customer. Blog articles are an excellent pretext for publishing on social networks and emailing; they create a regular meeting with the prospect, until they are a customer and beyond. Convert your prospects into customers : the blog is a vehicle for informative content, of course. But the long-term goal is to interest your prospects with articles that target their issues, before directing them to a commercial offer and converting them.
By multiplying the number south africa phone number library of articles that deal with interesting subjects for your prospects, Position yourself as an expert : as its name suggests, the corporate blog has a professional vocation. It must therefore convey serious articles, which will allow you to communicate on a know-how, that of your company. Nurture leads ; in other words, nurture the customer to encourage their path to purchase. Blog articles are a pillar of lead nurturing : they provide the prospect with regular content and build loyalty to the company.
Distributing them on social networks or via a newsletter creates a regular meeting with your prospects, which increases your chances of converting them into a customer. Blog articles are an excellent pretext for publishing on social networks and emailing; they create a regular meeting with the prospect, until they are a customer and beyond. Convert your prospects into customers : the blog is a vehicle for informative content, of course. But the long-term goal is to interest your prospects with articles that target their issues, before directing them to a commercial offer and converting them.