Failure to comply with data management regulations
Posted: Thu Dec 05, 2024 10:42 am
3. Not paying attention to data analysis
Contrary to what you might think at first, campaigns do not end once the actions that comprise them have been carried out, but rather they continue through the data collected about their performance. KPIs are a very valuable source of information to understand the behavior of the public, their interests and, ultimately, what works and what doesn't. Gathering information about audiences and giving it meaning is vitally important in any digital marketing strategy, although unfortunately the mistake of leaving these issues aside is often made.
Gaining a deeper understanding of the people you are targeting through data analysis and insight extraction will help you develop campaigns with precision and, as a result, with a higher success rate in achieving your objectives.
How many times have you heard someone say that they don't trust online stores? This has probably happened to you on more than one occasion and will probably happen again in the future, even though these types of stores have been part of our daily lives for years. This happens because privacy and data processing on the Internet are two of the issues that most concern users today , to the point where they completely determine online purchasing processes.
However, not only do these aspects have to cabo verde email list be taken into account in the e-commerce environment , but users must also be guaranteed that the data they are going to provide to your company , in whatever form, will always be used safely . This means that you not only have to transmit confidence, but you also have to put it into practice and be up to date with the different regulations and standards that exist in this regard. In this way, you will not only gain trust in the eyes of the public, but you will also be able to avoid the odd legal scare.
5. Leaving aside omnichannel strategies
Nowadays, there are a multitude of digital platforms and media, with all that this entails. That is why it is common for digital marketing strategies to be planned in isolation for each one, disaggregating the messages that are transmitted and without a global vision that connects them in a coherent way. This is a very common mistake that leads companies to not take full advantage of their communication channels, since barriers are created that prevent users from enjoying unified experiences when navigating from one platform to another.
The right thing to do in these cases is to break down the boundaries between media and opt for omnichannel , or in other words, to create unique strategies in terms of messages, objectives, goals and designs, but which are developed across a multitude of platforms . In this way, homogeneous experiences are created, without obstacles, and which more effectively transmit everything that the brand wants to convey to the public.
Contrary to what you might think at first, campaigns do not end once the actions that comprise them have been carried out, but rather they continue through the data collected about their performance. KPIs are a very valuable source of information to understand the behavior of the public, their interests and, ultimately, what works and what doesn't. Gathering information about audiences and giving it meaning is vitally important in any digital marketing strategy, although unfortunately the mistake of leaving these issues aside is often made.
Gaining a deeper understanding of the people you are targeting through data analysis and insight extraction will help you develop campaigns with precision and, as a result, with a higher success rate in achieving your objectives.
How many times have you heard someone say that they don't trust online stores? This has probably happened to you on more than one occasion and will probably happen again in the future, even though these types of stores have been part of our daily lives for years. This happens because privacy and data processing on the Internet are two of the issues that most concern users today , to the point where they completely determine online purchasing processes.
However, not only do these aspects have to cabo verde email list be taken into account in the e-commerce environment , but users must also be guaranteed that the data they are going to provide to your company , in whatever form, will always be used safely . This means that you not only have to transmit confidence, but you also have to put it into practice and be up to date with the different regulations and standards that exist in this regard. In this way, you will not only gain trust in the eyes of the public, but you will also be able to avoid the odd legal scare.
5. Leaving aside omnichannel strategies
Nowadays, there are a multitude of digital platforms and media, with all that this entails. That is why it is common for digital marketing strategies to be planned in isolation for each one, disaggregating the messages that are transmitted and without a global vision that connects them in a coherent way. This is a very common mistake that leads companies to not take full advantage of their communication channels, since barriers are created that prevent users from enjoying unified experiences when navigating from one platform to another.
The right thing to do in these cases is to break down the boundaries between media and opt for omnichannel , or in other words, to create unique strategies in terms of messages, objectives, goals and designs, but which are developed across a multitude of platforms . In this way, homogeneous experiences are created, without obstacles, and which more effectively transmit everything that the brand wants to convey to the public.