Benefits based on spending in the shopping center
Posted: Thu Dec 05, 2024 10:29 am
50 euros for a pair of sneakers in an online store: no associated benefits.
50 euros for a pair of sneakers at the mall: a 10 euro discount voucher for your next purchase or another type of gift.
The comparison is clear, isn't it? Non-captive customers are being offered a benefit , which also works as a reward for their loyalty for the most regular customers .
The idea is easy to understand, but the challenge is to hit the nail on the head with a prize that suits the shopping centre's public. Cashback for future purchases, cinema tickets, restaurant vouchers for dinners or meals, merchandising items so well thought out that they become genuine items of desire... Keep your ears open, tune in to your audience and you will be closer to achieving promotional success.
Another very attractive option to attract customers to your shopping centre on Black Friday is to reward customers based on their purchases. The more they spend, the more prizes or benefits for the consumer . An alternative that adapts very well to centres with a higher average purchase ticket (those with electronics operators, burundi email list home operators or a strong commercial mix).
The most attractive version of this method is to generate discount vouchers based on spending , but it is not the only one. If your budget is limited, you can choose to establish different prizes or prize batches and raffle them off among different types of customers. For example, if your purchase receipts add up to less than 100 euros, you are eligible to win a television; if they add up to between 100 and 200 euros, you are eligible to win an electric scooter; and if they add up to 200 euros or more, you are eligible to win an iPhone.
Possibility of dreaming of very attractive prizes
7,000 euros in direct prizes or a car? 4,000 euros in promotional gifts or a trip to Disney? 3,000 euros in merchandising or a year of free shopping? Even if the amount allocated to prizes is the same, the value perceived by the customer is always greater when the money is added together in a single gift . We want our community to be left with one thought: “Shopping at the shopping centre can lead me to win the prize of my dreams.” Aspirational prizes are better than average prizes.
If you think this is the option that best suits your center, the next step is to choose the gift that will be most attractive to your target audience. Although active listening on social media is 24/7, this type of campaign can be reinforced with tools such as Instagram stories surveys, for example. Ask your community directly what gift they would like to receive and analyze the results. The answers may be a surprise!
50 euros for a pair of sneakers at the mall: a 10 euro discount voucher for your next purchase or another type of gift.
The comparison is clear, isn't it? Non-captive customers are being offered a benefit , which also works as a reward for their loyalty for the most regular customers .
The idea is easy to understand, but the challenge is to hit the nail on the head with a prize that suits the shopping centre's public. Cashback for future purchases, cinema tickets, restaurant vouchers for dinners or meals, merchandising items so well thought out that they become genuine items of desire... Keep your ears open, tune in to your audience and you will be closer to achieving promotional success.
Another very attractive option to attract customers to your shopping centre on Black Friday is to reward customers based on their purchases. The more they spend, the more prizes or benefits for the consumer . An alternative that adapts very well to centres with a higher average purchase ticket (those with electronics operators, burundi email list home operators or a strong commercial mix).
The most attractive version of this method is to generate discount vouchers based on spending , but it is not the only one. If your budget is limited, you can choose to establish different prizes or prize batches and raffle them off among different types of customers. For example, if your purchase receipts add up to less than 100 euros, you are eligible to win a television; if they add up to between 100 and 200 euros, you are eligible to win an electric scooter; and if they add up to 200 euros or more, you are eligible to win an iPhone.
Possibility of dreaming of very attractive prizes
7,000 euros in direct prizes or a car? 4,000 euros in promotional gifts or a trip to Disney? 3,000 euros in merchandising or a year of free shopping? Even if the amount allocated to prizes is the same, the value perceived by the customer is always greater when the money is added together in a single gift . We want our community to be left with one thought: “Shopping at the shopping centre can lead me to win the prize of my dreams.” Aspirational prizes are better than average prizes.
If you think this is the option that best suits your center, the next step is to choose the gift that will be most attractive to your target audience. Although active listening on social media is 24/7, this type of campaign can be reinforced with tools such as Instagram stories surveys, for example. Ask your community directly what gift they would like to receive and analyze the results. The answers may be a surprise!