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And that's why it's so important to work on the editorial guidelines of a work, since during this process, the main theme of the book, the author's objectives, the target readers and what are those problems or needs that the author can help them solve if they read his book are defined.


Let's now analyze Minute Zero , by Gwenaëlle Gerard. minute zero gwenaëlle gerard In this case, our publisher participated in the development of the guidelines and the final edition of the book. When czech republic mobile database we started working, the author and entrepreneur had a clear idea: to tell what had happened to her, her family and her employees during the earthquake of September 19, 2017 that shook Mexico City, and how that had transformed her on a personal and business level.


The challenge was to figure out how to share those lessons so that, in the end, they would be useful to people who had not gone through exactly the same thing as Gwenaëlle and her family, but who needed to overcome another type of disaster in their lives. g first-person account of how one can lose almost everything in 15 seconds, but at the same time a practical guide on how to reinvent oneself and strengthen the foundations of a business.