Advantageous web marketing lever that offers a return
Posted: Thu Dec 05, 2024 9:42 am
Email? We send more than 87 billion per year and spend an average of more than 3 hours per week on it (according to Médiamétrie). Figures that do not take into account consultation on mobile. And it's not over! A French person receives an average of 39 emails per day and has two email accounts. In total, there are 3 billion email addresses in the world . A colossal figure! Since its birth 45 years ago, email has been the only universal marketing channel and a very on investment (ROI) of 4300%.
But faced with such a mass saudi arabia phone number library of reception, how can we optimize their sending? Focus on 4 good practices to adopt in terms of emailing. 1 – Send your emails in the middle of the week According to Smart Insights , a digital marketing agency, your emails will have more impact if you send them on Tuesday, Wednesday andor Thursday . Information that makes sense! On Monday your contacts are still recovering from their weekend, "the machine" is starting up again while on Friday they are already anticipating their weekend.
To convert your prospects: target the perfect moment and time to send Sending your emails during business hours is not enough! Just because your emails are sent during the day does not mean that it will optimize their opening, reading and especially generate an action. Indeed, you need to be much more precise! Several studies have analyzed the subject: customer.io, Mailchimp, Forbes . All of them first segmented emails into 2 categories: Informative email Email that requires “action” For informative emails, analyses show that the highest opening rates occur at the beginning of the week in the morning.
But faced with such a mass saudi arabia phone number library of reception, how can we optimize their sending? Focus on 4 good practices to adopt in terms of emailing. 1 – Send your emails in the middle of the week According to Smart Insights , a digital marketing agency, your emails will have more impact if you send them on Tuesday, Wednesday andor Thursday . Information that makes sense! On Monday your contacts are still recovering from their weekend, "the machine" is starting up again while on Friday they are already anticipating their weekend.
To convert your prospects: target the perfect moment and time to send Sending your emails during business hours is not enough! Just because your emails are sent during the day does not mean that it will optimize their opening, reading and especially generate an action. Indeed, you need to be much more precise! Several studies have analyzed the subject: customer.io, Mailchimp, Forbes . All of them first segmented emails into 2 categories: Informative email Email that requires “action” For informative emails, analyses show that the highest opening rates occur at the beginning of the week in the morning.