Build and grow: how to define a marketing strategy for today and tomorrow
Posted: Thu Dec 05, 2024 8:53 am
A marketing strategy can take many forms. Look at long-term success, but remember short-term strategies.
Rock Content Writer
Mar 19, 21 | 12 min read
marketing strategy guide
Reading time: 10 minutes
Marketing is much more than just following basic concepts. Every strategy you implement has to focus on achieving success not only in the present, but also in the future.
Understanding a marketing strategy will allow you to implement it effectively and in a way that is geared toward achieving both short- and long-term goals. You will even be able to implement it assertively within your own marketing and sales departments .
Do you want to learn more about this topic? Then, keep reading! In this post you will see:
What is a marketing strategy?
The importance of marketing strategies
Concepts and models to shape a marketing strategy
Successful applications of a marketing strategy
Why should you use narrative design in your strategy?
What is a marketing strategy?
A marketing strategy is what allows you to achieve your various objectives when you want to place or position your product or service on the market.
It's important to understand that you can also have more than one strategy, depending on your audience and the various goals your business is working towards.
Words like "strategy" and "objective" are often confused. Ideally, the marketing department should define and establish a concrete objective before initiating a strategy. And if the sales team is also involved in this planning process, even better!
Only after a goal is clearly defined is it possible to work on a strategy. Common business goals may include:
Grow your audience;
Improve dialogue;
Increase sales;
Retain more customers;
Improve profitability.
Business objectives will encounter various list of sri lanka consumer email obstacles, and it is critical to identify them so that marketing strategies can work to overcome them.
In some cases, a single marketing strategy can also be used to work on more than one objective.
For example, when you want to increase the size of your audience on social media, you can improve the dialogue between consumers and brands while increasing sales.
Starbucks, for example, did a great job of growing their audience through the use of hashtag campaigns.
Starbucks Hashtag Campaign
Meanwhile, Coca-Cola boosted engagement and sales through its “Share a Coke” campaign.
share a coke campaign
Source: MarketingMag
Whenever we tell a story in a marketing strategy, we have to make sure that there is a deeper reason than simply offering a brand's products at a particular time. It is essential to create a perspective of both short-term and long-term success.
Most marketers will agree that there are only two ways to sell things. Of course, it is possible to implement various strategies along the way, but it boils down to two ways.
The first is an activity that triggers an immediate response, known as activation . People see a promotion or product and take action. It doesn't depend on a long-term relationship or memories.
The second is about brand building and focusing on long-term growth . The idea is to take advantage of people's memories and trends that are changing in one way or another.
The reality is that both have the ability to influence consumer behavior . They can influence consumers now, as well as behaviors that will continue in the next week or month, or even in a few years.
The importance of marketing strategies
Although there is a certain tendency towards "short-termism" in today's consumerism, there is still room for long-term marketing strategies.
Many businesses focus on the here and now. What can be done to sell right now? What is the best way to get a quick payoff?
Sales enablement is about seeing what will make a particular customer make a purchase.
There are already active leads out there that are interested in buying. This means that with the right strategy, you can push them through the sales funnel quickly and effectively.
However, once you've made the sale, what reason will they have to come back for more?
If you used a short-term sales strategy, you may have closed the deal. But, on the next approach, the person may be attracted to another company's short-term strategy because you did not establish a strong, lasting connection.
That’s why a long-term approach is crucial and should focus more on your business narrative rather than a quick product pitch.
Rock Content Writer
Mar 19, 21 | 12 min read
marketing strategy guide
Reading time: 10 minutes
Marketing is much more than just following basic concepts. Every strategy you implement has to focus on achieving success not only in the present, but also in the future.
Understanding a marketing strategy will allow you to implement it effectively and in a way that is geared toward achieving both short- and long-term goals. You will even be able to implement it assertively within your own marketing and sales departments .
Do you want to learn more about this topic? Then, keep reading! In this post you will see:
What is a marketing strategy?
The importance of marketing strategies
Concepts and models to shape a marketing strategy
Successful applications of a marketing strategy
Why should you use narrative design in your strategy?
What is a marketing strategy?
A marketing strategy is what allows you to achieve your various objectives when you want to place or position your product or service on the market.
It's important to understand that you can also have more than one strategy, depending on your audience and the various goals your business is working towards.
Words like "strategy" and "objective" are often confused. Ideally, the marketing department should define and establish a concrete objective before initiating a strategy. And if the sales team is also involved in this planning process, even better!
Only after a goal is clearly defined is it possible to work on a strategy. Common business goals may include:
Grow your audience;
Improve dialogue;
Increase sales;
Retain more customers;
Improve profitability.
Business objectives will encounter various list of sri lanka consumer email obstacles, and it is critical to identify them so that marketing strategies can work to overcome them.
In some cases, a single marketing strategy can also be used to work on more than one objective.
For example, when you want to increase the size of your audience on social media, you can improve the dialogue between consumers and brands while increasing sales.
Starbucks, for example, did a great job of growing their audience through the use of hashtag campaigns.
Starbucks Hashtag Campaign
Meanwhile, Coca-Cola boosted engagement and sales through its “Share a Coke” campaign.
share a coke campaign
Source: MarketingMag
Whenever we tell a story in a marketing strategy, we have to make sure that there is a deeper reason than simply offering a brand's products at a particular time. It is essential to create a perspective of both short-term and long-term success.
Most marketers will agree that there are only two ways to sell things. Of course, it is possible to implement various strategies along the way, but it boils down to two ways.
The first is an activity that triggers an immediate response, known as activation . People see a promotion or product and take action. It doesn't depend on a long-term relationship or memories.
The second is about brand building and focusing on long-term growth . The idea is to take advantage of people's memories and trends that are changing in one way or another.
The reality is that both have the ability to influence consumer behavior . They can influence consumers now, as well as behaviors that will continue in the next week or month, or even in a few years.
The importance of marketing strategies
Although there is a certain tendency towards "short-termism" in today's consumerism, there is still room for long-term marketing strategies.
Many businesses focus on the here and now. What can be done to sell right now? What is the best way to get a quick payoff?
Sales enablement is about seeing what will make a particular customer make a purchase.
There are already active leads out there that are interested in buying. This means that with the right strategy, you can push them through the sales funnel quickly and effectively.
However, once you've made the sale, what reason will they have to come back for more?
If you used a short-term sales strategy, you may have closed the deal. But, on the next approach, the person may be attracted to another company's short-term strategy because you did not establish a strong, lasting connection.
That’s why a long-term approach is crucial and should focus more on your business narrative rather than a quick product pitch.