What should you pay attention to while selecting a crypto offer?
Posted: Thu Dec 05, 2024 6:27 am
6 Experts Share How To Choose Crypto Offers
propellerads - how to choose a crypto offer
The crypto market is booming, starting from the massive ICOs and Forex trading, and going all the way to affiliate programs, represented in multiple forms and shapes.
With so many crypto offers out there, CPA marketers can quite easily get lost in options. There are no clear guidelines for determining which offer is perfect to promote or whether the crypto market will survive in general.
Today, we have invited six experts from the biggest CPA networks to discuss these three topics:
What aspects are important when you are promoting a crypto offer?
If the crypto market has future.
So now that you know our agenda, it’s time for our experts to have their say!
Henry Whitfield, Head of Global Supply for Clickdealer
Crypto_Digest_experts_1_Henry_Whitfield
How do you advise to choose Crypto offers? What should affiliates pay attention at? The best advice I can give on picking offers is to find offers with a clear, clean message and transparency in terms of what they’re offering, what the consumer gets and what the costs are – using these to create a congruent message from initial impression to the final steps will help you grow not only a compliant campaign, but one with longevity and stability.
Facebook and Google policy changes have already come into effect aimed at tackling misleading advertising in financial products and services – making adherence to these policies even more vital to long-term growth.
What do you think about this vertical? Does it have a potential? I think we saw in the industry over the last year that the Cryptocurrency vertical has been red-hot, mimicking the same patterns that saw coins like Bitcoin and others grow wildly in 2017 – expect to see the same patterns continue.
Dmitriy Elin, CEO and Co-founder at Biggico
Crypto_Digest_experts_2_Dmitriy_Elin
Crypto is one of the newest directions in CPA advertising industry.
This business is rapidly growing in all categories: ICO, forex, trading, betting, gambling. There’s a lot of new projects created especially for crypto and those, that implement crypto in their existing businesses.
Here comes the trouble, on this hype, some of the ICO projects are a fraud by default, so huge amount of affiliates are afraid of working with such offers, and we cannot but mention that there are some difficulties in money withdrawal, converting cryptocurrencies in fiat and unstable exchange rates.
When choosing crypto-offer to work with, the first thing you need to do is to check all the popular ratings, read all the reviews about the project on well-known websites, for example, bitcointalk.org.
The better project spreads information about themselves to the media – the easier it is going to be to work with it. Many projects agree to make payouts not by the end of the token sale, but in periods, like once in a week or two. That helps to establish more trustable financial relations between advertiser and publisher.
In the last year number of ICOs and crypto projects tripled, all that projects need promotion. Therefore Crypto-offers are going to grow, and they will grow fast, especially after FB and Google crypto ads restrictions.
Evan Maslennikov, CEO at RunCPA
Back in 2014, when we came up Ukraine Telephone Number Data with the idea of launching a crypto affiliate network myself and the partners felt quite certain about the future of cryptocurrency. Time shows that we made the right choice. In 2015 we attracted first advertisers, helped early adopters earn money on Bitcoin advocacy and contributed significantly to the establishment of the competitive market in this vertical.
Despite high volatility and external pressure, I believe affiliate marketing industry has an upside potential, especially as it comes to the blockchain market. During the past years, we’ve witnessed hundreds of successful crowdfunding campaigns. I have a pleasure to know personally dozens of blockchain entrepreneurs, which deliver ready-to-use revolutionary products in 2018. They will all need our help in customer acquisition and market expansion.
Right now we obviously see a certain downfall. But from inside the industry that is a great opportunity to develop infrastructure, while the cost is affordable. More broadly, the downfall shakes off weak or fraudulent projects. I think promotion via high-quality content will remain the most effective way of advertising, so that traffic owners just choose the best they see fit for their audience, whether it’s finance, trading, gambling, investment or anything else.
There is a bit different story with limited-time Initial Coin Offerings (ICOs) offers. They support various pricing models – revenue share, fixed CPA or CPL. To take on such offers, I would suggest to stay in touch with affiliate relations managers, cause these are the guys who are aware of the upcoming offers and can buy you time to customize and upgrade your traffic source and creatives.
propellerads - how to choose a crypto offer
The crypto market is booming, starting from the massive ICOs and Forex trading, and going all the way to affiliate programs, represented in multiple forms and shapes.
With so many crypto offers out there, CPA marketers can quite easily get lost in options. There are no clear guidelines for determining which offer is perfect to promote or whether the crypto market will survive in general.
Today, we have invited six experts from the biggest CPA networks to discuss these three topics:
What aspects are important when you are promoting a crypto offer?
If the crypto market has future.
So now that you know our agenda, it’s time for our experts to have their say!
Henry Whitfield, Head of Global Supply for Clickdealer
Crypto_Digest_experts_1_Henry_Whitfield
How do you advise to choose Crypto offers? What should affiliates pay attention at? The best advice I can give on picking offers is to find offers with a clear, clean message and transparency in terms of what they’re offering, what the consumer gets and what the costs are – using these to create a congruent message from initial impression to the final steps will help you grow not only a compliant campaign, but one with longevity and stability.
Facebook and Google policy changes have already come into effect aimed at tackling misleading advertising in financial products and services – making adherence to these policies even more vital to long-term growth.
What do you think about this vertical? Does it have a potential? I think we saw in the industry over the last year that the Cryptocurrency vertical has been red-hot, mimicking the same patterns that saw coins like Bitcoin and others grow wildly in 2017 – expect to see the same patterns continue.
Dmitriy Elin, CEO and Co-founder at Biggico
Crypto_Digest_experts_2_Dmitriy_Elin
Crypto is one of the newest directions in CPA advertising industry.
This business is rapidly growing in all categories: ICO, forex, trading, betting, gambling. There’s a lot of new projects created especially for crypto and those, that implement crypto in their existing businesses.
Here comes the trouble, on this hype, some of the ICO projects are a fraud by default, so huge amount of affiliates are afraid of working with such offers, and we cannot but mention that there are some difficulties in money withdrawal, converting cryptocurrencies in fiat and unstable exchange rates.
When choosing crypto-offer to work with, the first thing you need to do is to check all the popular ratings, read all the reviews about the project on well-known websites, for example, bitcointalk.org.
The better project spreads information about themselves to the media – the easier it is going to be to work with it. Many projects agree to make payouts not by the end of the token sale, but in periods, like once in a week or two. That helps to establish more trustable financial relations between advertiser and publisher.
In the last year number of ICOs and crypto projects tripled, all that projects need promotion. Therefore Crypto-offers are going to grow, and they will grow fast, especially after FB and Google crypto ads restrictions.
Evan Maslennikov, CEO at RunCPA
Back in 2014, when we came up Ukraine Telephone Number Data with the idea of launching a crypto affiliate network myself and the partners felt quite certain about the future of cryptocurrency. Time shows that we made the right choice. In 2015 we attracted first advertisers, helped early adopters earn money on Bitcoin advocacy and contributed significantly to the establishment of the competitive market in this vertical.
Despite high volatility and external pressure, I believe affiliate marketing industry has an upside potential, especially as it comes to the blockchain market. During the past years, we’ve witnessed hundreds of successful crowdfunding campaigns. I have a pleasure to know personally dozens of blockchain entrepreneurs, which deliver ready-to-use revolutionary products in 2018. They will all need our help in customer acquisition and market expansion.
Right now we obviously see a certain downfall. But from inside the industry that is a great opportunity to develop infrastructure, while the cost is affordable. More broadly, the downfall shakes off weak or fraudulent projects. I think promotion via high-quality content will remain the most effective way of advertising, so that traffic owners just choose the best they see fit for their audience, whether it’s finance, trading, gambling, investment or anything else.
There is a bit different story with limited-time Initial Coin Offerings (ICOs) offers. They support various pricing models – revenue share, fixed CPA or CPL. To take on such offers, I would suggest to stay in touch with affiliate relations managers, cause these are the guys who are aware of the upcoming offers and can buy you time to customize and upgrade your traffic source and creatives.