How to survive a drop in organic searches due to Google's algorithm change?
Posted: Thu Dec 05, 2024 5:15 am
Taquanyia Boston
Jun 17, 22 | 4 min read
Surviving a Decline in Organic Search
Reading time: 3 minutes
It’s safe to say that Google is an integrated part of our everyday lives. They have cemented their place in the world, especially considering that they have over 86% of the search engine market share. Google is a force to be reckoned with, and it’s unusual to think about what the world would be like without it.
Recently, the search engine released its long-awaited May 2022 core update on May 25, 2022 , and the update officially finished rolling out on June 9, 2022. Since Google is the largest source for helping customers discover your business website, it’s natural to be concerned about these changes and how they will impact you.
If you want to learn more about Google’s algorithm changes, rest assured that we’ve got you covered. Here’s what you need to know about the most recent Google Core update and how to avoid your website’s ranking dropping.
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What is this Google Core Update?
When Google says it will be making changes to list of slovakia consumer email its algorithm or any other core update, one crucial factor comes to mind: its goal as a search engine is to improve your user experience, not the experience users have with your website .
In its official statement about the May core update, Google explained that it was " designed to increase the overall relevance of our search results and make them more useful and helpful for everyone ."
In simple terms, core updates are Google's way of improving the overall quality and relevance of search results. When these core updates happen, it's not for a specific website. However, for the sake of your business, you should be aware of these updates as they can bring about changes to your website's performance.
What changed?
Since major updates are about improving search functionality and keeping up with the ever-evolving web environment, it's essential to know what's changed.
Google's broad algorithm change affects search result rankings based on a website's indexed web pages. Following the initial transition, websites experienced high volatility in Google search results, which has since stabilized.
Why Websites Are Seeing Their Rankings Decline
The main reason websites are experiencing a drop in their rankings is because Google is re-evaluating the pages on their website. Google noticed that some websites might see drops or rises in their overall rankings .
For example, if a website featured web pages that once ranked highly for specific keywords, this core update may cause those same pages to rank lower, which would impact that website's ranking in search results overall.
In cases outside of core updates, violations of Google's Webmaster Guidelines are the only reason for a change or algorithmic action that results in a change to your website. Again, while these core updates are not targeted at specific websites or pages, understanding how to curb negative impacts can be beneficial.
According to Search Engine Journal, there is a suspicion that AI-generated content was impacted more by this new update, but there is no official statement from Google to back this up.
How to prevent that from happening to your website
According to Google's Search Central Blog, it's vital to keep in mind that even if your website experiences a drop in rankings, there may not be anything you can fix to improve your search engine results ranking right away.
The best advice to avoid a drop in your website rankings is to produce the best content possible based on your target audience and keywords. Also, be very aware of what changes to your site could affect it the most, because you could be making incorrect or inappropriate adjustments.
Jun 17, 22 | 4 min read
Surviving a Decline in Organic Search
Reading time: 3 minutes
It’s safe to say that Google is an integrated part of our everyday lives. They have cemented their place in the world, especially considering that they have over 86% of the search engine market share. Google is a force to be reckoned with, and it’s unusual to think about what the world would be like without it.
Recently, the search engine released its long-awaited May 2022 core update on May 25, 2022 , and the update officially finished rolling out on June 9, 2022. Since Google is the largest source for helping customers discover your business website, it’s natural to be concerned about these changes and how they will impact you.
If you want to learn more about Google’s algorithm changes, rest assured that we’ve got you covered. Here’s what you need to know about the most recent Google Core update and how to avoid your website’s ranking dropping.
Follow us on the Rock Content LinkedIn page
What is this Google Core Update?
When Google says it will be making changes to list of slovakia consumer email its algorithm or any other core update, one crucial factor comes to mind: its goal as a search engine is to improve your user experience, not the experience users have with your website .
In its official statement about the May core update, Google explained that it was " designed to increase the overall relevance of our search results and make them more useful and helpful for everyone ."
In simple terms, core updates are Google's way of improving the overall quality and relevance of search results. When these core updates happen, it's not for a specific website. However, for the sake of your business, you should be aware of these updates as they can bring about changes to your website's performance.
What changed?
Since major updates are about improving search functionality and keeping up with the ever-evolving web environment, it's essential to know what's changed.
Google's broad algorithm change affects search result rankings based on a website's indexed web pages. Following the initial transition, websites experienced high volatility in Google search results, which has since stabilized.
Why Websites Are Seeing Their Rankings Decline
The main reason websites are experiencing a drop in their rankings is because Google is re-evaluating the pages on their website. Google noticed that some websites might see drops or rises in their overall rankings .
For example, if a website featured web pages that once ranked highly for specific keywords, this core update may cause those same pages to rank lower, which would impact that website's ranking in search results overall.
In cases outside of core updates, violations of Google's Webmaster Guidelines are the only reason for a change or algorithmic action that results in a change to your website. Again, while these core updates are not targeted at specific websites or pages, understanding how to curb negative impacts can be beneficial.
According to Search Engine Journal, there is a suspicion that AI-generated content was impacted more by this new update, but there is no official statement from Google to back this up.
How to prevent that from happening to your website
According to Google's Search Central Blog, it's vital to keep in mind that even if your website experiences a drop in rankings, there may not be anything you can fix to improve your search engine results ranking right away.
The best advice to avoid a drop in your website rankings is to produce the best content possible based on your target audience and keywords. Also, be very aware of what changes to your site could affect it the most, because you could be making incorrect or inappropriate adjustments.