Learn more about collaborative posts on Instagram!

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Last Tuesday (10/19) Instagram announced the arrival of a new feature for its platform. And we would even venture to say that it is not just any update. It is perhaps the biggest one since the arrival of Reels. We are talking about collaborative posts .

With this tool, you can, among other advantages, increase your networking network . Since the update allows your content to reach twice as many accounts . But how does this work in practice?

What are collaborative posts on Instagram?
Anyone who works with Instagram or uses the social network frequently knows that organic reach is very low. To give you an idea, it is estimated that, on average, only 10% of followers receive our posts . That is, on a profile with 1,200 followers, only a group of 120 users will receive our content.

But that’s where the trick comes in. With collaborative chinese america data posts on Instagram, you can create a strategic collaboration and share the authorship of a post. This will make the content appear on both authors’ profiles simultaneously. This action allows you to share the number of views, likes and comments between both accounts.

The update is available for both iOS and Android versions for content creators.

What you get when you make a collaborative post on Instagram
Increase in followers
Once you have the possibility of increasing your audience, the greater the chances of these same users following you on the social network . Because think about it, the reach will be doubled .

Profiles that until then only followed your collab, for example, will have the chance to get to know you, like your content and follow your profile too.

A practical example that illustrates this situation well is a collaboration between an influencer and a clothing brand. If the influencer creates a Reel showing the products of this store and tags the company as a co-author of her post, many followers who follow her will get to know this store . And not only that, if when visiting the profile people identify not only with the products, but with the company as a whole, they will also follow the account. Which is great if we think about the authority and consolidation of the company on social networks in the medium and long term .

Powerful mental trigger tool
Speaking of increasing authority and brand consolidation, this is another advantage that collaborative Instagram posts can do for you.