8 ways to use graphics in your content marketing
Posted: Wed Dec 04, 2024 10:57 am
Did you know that images are processed 60,000 times faster than text? This shows that graphics reign supreme in content marketing! People are visual creatures – they tend to focus more on content that is pleasing to the “eye”. So, graphics that grab (and capture) their attention will quickly captivate them!
So how can you use graphics in your content marketing efforts? Read on to learn more;
What are the benefits of graphics in content marketing?
Types of Visual Content
Source: Correct Photo
One important thing to remember is that there are different types of graphics (Visual Content) that you can use. These include;
These graphics play an important role in content marketing . Visuals provide content marketers austria phone number resource with a variety of benefits. These benefits lead to over 50% of marketers using visuals in “over 91%” of their content.
So, what are the benefits of graphics in content marketing?
They increase interaction
Benefits of graphics in content marketing
Source Zipdo
One of the main benefits of graphics in content marketing is that it increases your audience’s engagement. Whether you’re looking to engage your customers or employees, content marketing is the best way to do it.
The graphics used in content marketing engage the “emotions, imagination, and curiosity” of your target audience.
They also invite your “audience” to engage with your content by “sharing, zooming, scrolling and clicking.” Studies show that visual content is 40* more likely to be shared on social media ! That’s because these graphics provoke a response from your audience!!!
Along with engaging your customers, it is equally important to engage your employees to have a happy and productive team. With the help of HRMS platforms, you can engage your employees in content marketing.
You can ask your employees relevant questions, conduct a survey with them, turn them into graphs, and then post the results on social media. This will help your team feel valued and motivated.
Reduces bounce rate
A high bounce rate indicates that your marketing strategy is ineffective! So, one way to overcome this ‘ineffectiveness’ is to use graphics. Remember that visuals like memes, graphs, and charts increase the readability of your content. They also make your content more appealing to your target audience, which results in a lower bounce rate!
They support SEO optimization
Graphics play an important role in optimizing your content for search engines ! They can improve the traffic, visibility, and ranking of your content by adding;
Titles
Subtext
Metadata
Keywords
They are more memorable
Graphics are more memorable than text!!! Research shows that individuals can remember '65%' of visual content three days after seeing it . This memorability of graphics increases brand awareness.
They can strengthen your brand identity
Graphics can play a critical role in strengthening your brand identity. They can express your brand's personality;
Personality
Values
Duty
Vision
Additionally, they can assure you that;
Build trust and reputation
Build loyalty and recognition
Differentiate your brand from your competitors
Reinforce the purpose, meaning and message of your content
They affect human emotions
Graphics play an important role in eliciting strong emotional responses in individuals. Remember that emotional and visual information are processed in the same part of the brain and both help to “create memories.”
In addition, graphics can shape human perception and behavior. Therefore, using these graphics in your marketing campaigns allows you to influence the ‘target audience’s perception of your services and products’!
8 best ways to use graphics in your content marketing strategy
One of the things you need to do is to apply the ‘right techniques’ while using different graphic designs in your ‘content marketing strategy .’ Such proper use of graphics can increase the success rate of your content marketing strategy.
But what is the best way to use graphics in ‘content marketing’? Below is a list of the 8 best ways you can do this;
#1. Use high-quality images and photos to grab attention
Importance of visual content
Source Digital School of Marketing (<https://digitalschoolofmarketing.co.za/ ... 740295.jpg>)
The type of visual content you use in your marketing strategy is of great importance! One thing to keep in mind is that photos and visuals are among the main reasons why individuals spend time on certain platforms.
They’re also the first thing people notice when visiting a blog post. Studies show that “90% of the information the brain transmits is visual!” So if you’re including visuals in your content, make sure they’re high-quality, relevant, and engaging. High-quality visual content drives 650* more engagement than text-only content.
#2. Use graphs and charts to convey numerical information
You can draw graphs and charts that effectively represent numerical data. One thing to remember is that the human brain processes graphs and charts faster than a wall of numbers.
Additionally, these graphs and charts do an outstanding job of conveying information. In many industries, charts can be used to simplify “multi-step procedures!” They make it easier for the mind to understand how one action relates to another.
You can also use graphs and charts to convey statistical reports and research findings. The best way to convey these reports and findings is to combine the following:
Pie charts
Histograms
Line charts
#3. Use illustrations and drawings to convey educational information
Illustrations and drawings like manga, cartoons, and comics play an important role in content marketing. They allow content marketers to share educational information faster than text content.
Remember that illustrations and drawings can be used to tell a boring story in a more interesting way. These “illustrations and drawings” add personality to your content! They also have the added benefit of being highly evocative, creative, and imaginative.
Another important thing to remember is that you can use illustrations and drawings when real life photos don’t do justice to the message you want to convey. Or when creating real life images is complicated/expensive!!!
#4. Add infographics to portray information in an easily digestible way
Infographics play an important role in conveying complex information in an easily digestible way. They allow you to “translate processes and concepts into easy-to-digest visual content”!
Remember that your infographics should tell a story that compels your audience to take action. This compelling story will make your infographics highly shareable and drive traffic! Studies show that 38% of B2B buyers frequently share infographics on social media!
Other points to consider are as follows;
The type of infographics you use should be relevant to your target audience.
If you are taking the infographic from another site, 'attribute' the original developer.
Use high-quality infographics
#5. Align graphics with your content marketing strategy
Posting a graphic online and waiting for the offers to start rolling in is not a content marketing strategy. This content marketing strategy requires you to use a ‘compelling rationale.’ A compelling rationale will ensure that you have a clear plan to convert views into successful marketing results.
Therefore, you need to make sure that you “align graphics with your content marketing strategy.” The best way to do this is to answer the following questions:
So how can you use graphics in your content marketing efforts? Read on to learn more;
What are the benefits of graphics in content marketing?
Types of Visual Content
Source: Correct Photo
One important thing to remember is that there are different types of graphics (Visual Content) that you can use. These include;
These graphics play an important role in content marketing . Visuals provide content marketers austria phone number resource with a variety of benefits. These benefits lead to over 50% of marketers using visuals in “over 91%” of their content.
So, what are the benefits of graphics in content marketing?
They increase interaction
Benefits of graphics in content marketing
Source Zipdo
One of the main benefits of graphics in content marketing is that it increases your audience’s engagement. Whether you’re looking to engage your customers or employees, content marketing is the best way to do it.
The graphics used in content marketing engage the “emotions, imagination, and curiosity” of your target audience.
They also invite your “audience” to engage with your content by “sharing, zooming, scrolling and clicking.” Studies show that visual content is 40* more likely to be shared on social media ! That’s because these graphics provoke a response from your audience!!!
Along with engaging your customers, it is equally important to engage your employees to have a happy and productive team. With the help of HRMS platforms, you can engage your employees in content marketing.
You can ask your employees relevant questions, conduct a survey with them, turn them into graphs, and then post the results on social media. This will help your team feel valued and motivated.
Reduces bounce rate
A high bounce rate indicates that your marketing strategy is ineffective! So, one way to overcome this ‘ineffectiveness’ is to use graphics. Remember that visuals like memes, graphs, and charts increase the readability of your content. They also make your content more appealing to your target audience, which results in a lower bounce rate!
They support SEO optimization
Graphics play an important role in optimizing your content for search engines ! They can improve the traffic, visibility, and ranking of your content by adding;
Titles
Subtext
Metadata
Keywords
They are more memorable
Graphics are more memorable than text!!! Research shows that individuals can remember '65%' of visual content three days after seeing it . This memorability of graphics increases brand awareness.
They can strengthen your brand identity
Graphics can play a critical role in strengthening your brand identity. They can express your brand's personality;
Personality
Values
Duty
Vision
Additionally, they can assure you that;
Build trust and reputation
Build loyalty and recognition
Differentiate your brand from your competitors
Reinforce the purpose, meaning and message of your content
They affect human emotions
Graphics play an important role in eliciting strong emotional responses in individuals. Remember that emotional and visual information are processed in the same part of the brain and both help to “create memories.”
In addition, graphics can shape human perception and behavior. Therefore, using these graphics in your marketing campaigns allows you to influence the ‘target audience’s perception of your services and products’!
8 best ways to use graphics in your content marketing strategy
One of the things you need to do is to apply the ‘right techniques’ while using different graphic designs in your ‘content marketing strategy .’ Such proper use of graphics can increase the success rate of your content marketing strategy.
But what is the best way to use graphics in ‘content marketing’? Below is a list of the 8 best ways you can do this;
#1. Use high-quality images and photos to grab attention
Importance of visual content
Source Digital School of Marketing (<https://digitalschoolofmarketing.co.za/ ... 740295.jpg>)
The type of visual content you use in your marketing strategy is of great importance! One thing to keep in mind is that photos and visuals are among the main reasons why individuals spend time on certain platforms.
They’re also the first thing people notice when visiting a blog post. Studies show that “90% of the information the brain transmits is visual!” So if you’re including visuals in your content, make sure they’re high-quality, relevant, and engaging. High-quality visual content drives 650* more engagement than text-only content.
#2. Use graphs and charts to convey numerical information
You can draw graphs and charts that effectively represent numerical data. One thing to remember is that the human brain processes graphs and charts faster than a wall of numbers.
Additionally, these graphs and charts do an outstanding job of conveying information. In many industries, charts can be used to simplify “multi-step procedures!” They make it easier for the mind to understand how one action relates to another.
You can also use graphs and charts to convey statistical reports and research findings. The best way to convey these reports and findings is to combine the following:
Pie charts
Histograms
Line charts
#3. Use illustrations and drawings to convey educational information
Illustrations and drawings like manga, cartoons, and comics play an important role in content marketing. They allow content marketers to share educational information faster than text content.
Remember that illustrations and drawings can be used to tell a boring story in a more interesting way. These “illustrations and drawings” add personality to your content! They also have the added benefit of being highly evocative, creative, and imaginative.
Another important thing to remember is that you can use illustrations and drawings when real life photos don’t do justice to the message you want to convey. Or when creating real life images is complicated/expensive!!!
#4. Add infographics to portray information in an easily digestible way
Infographics play an important role in conveying complex information in an easily digestible way. They allow you to “translate processes and concepts into easy-to-digest visual content”!
Remember that your infographics should tell a story that compels your audience to take action. This compelling story will make your infographics highly shareable and drive traffic! Studies show that 38% of B2B buyers frequently share infographics on social media!
Other points to consider are as follows;
The type of infographics you use should be relevant to your target audience.
If you are taking the infographic from another site, 'attribute' the original developer.
Use high-quality infographics
#5. Align graphics with your content marketing strategy
Posting a graphic online and waiting for the offers to start rolling in is not a content marketing strategy. This content marketing strategy requires you to use a ‘compelling rationale.’ A compelling rationale will ensure that you have a clear plan to convert views into successful marketing results.
Therefore, you need to make sure that you “align graphics with your content marketing strategy.” The best way to do this is to answer the following questions: