Case. Results of the PPC campaign of the website of sleeping bags and clothing for the military
Posted: Wed Dec 04, 2024 10:30 am
Our regular "Cases" section has been expanded with the results of a PPC campaign for a website selling sleeping bags and military clothing. The client contacted us to create a landing page and promote the manufactured products via the Internet.
The goals that were set for the company:
Collect all possible commercial semantics
Check the seasonality of demand for the offered products
Ensure the formation of demand among the target audience
Returning customers to the dentist phone number list site to purchase goods
To achieve the set goals, the following measures were taken:
Setting up Advanced E-Commerce
Collection of commercial semantics by directions
Setting up an advertising campaign in AdWords
Installing the remarketing code
Tracking Conversions via Goals in Google Analytics
Collecting remarketing lists, creating scenarios for interaction with lost users
Having collected all the commercial semantics in this area, we began to find out the seasonality of this product in order to further build plans for traffic and expected conversions of the site. The analytics data showed that we hit the peak of interest in this area, which means that with the right settings we can get the maximum traffic. We also understood that with the growth of demand, competition will also grow, which means that the cost per click will also increase slightly. Our task was to control the cost per click to maintain the desired position and get the maximum traffic.
Case. Results of the PPC campaign of the website of sleeping bags and clothing for the military - image
Our assumptions turned out to be correct, and increasing our bids allowed us to get more clicks.
Case. Results of the PPC campaign of the website of sleeping bags and clothing for the military - 2 - image
This step allowed us to cover almost all demand and collect targeted traffic. As a result, we received fairly high competition rates at the peak of the target audience's activity.
Case. Results of the PPC campaign of the website of sleeping bags and clothing for the military - 3 - image
After our list had accumulated a sufficient number of users, we enabled remarketing. This allowed us to return to the site a quarter of the users who had already visited our site.
As a result of the work carried out, we:
ensured maximum client presence in contextual search results
collected enough traffic
organized sales during the peak season
The goals that were set for the company:
Collect all possible commercial semantics
Check the seasonality of demand for the offered products
Ensure the formation of demand among the target audience
Returning customers to the dentist phone number list site to purchase goods
To achieve the set goals, the following measures were taken:
Setting up Advanced E-Commerce
Collection of commercial semantics by directions
Setting up an advertising campaign in AdWords
Installing the remarketing code
Tracking Conversions via Goals in Google Analytics
Collecting remarketing lists, creating scenarios for interaction with lost users
Having collected all the commercial semantics in this area, we began to find out the seasonality of this product in order to further build plans for traffic and expected conversions of the site. The analytics data showed that we hit the peak of interest in this area, which means that with the right settings we can get the maximum traffic. We also understood that with the growth of demand, competition will also grow, which means that the cost per click will also increase slightly. Our task was to control the cost per click to maintain the desired position and get the maximum traffic.
Case. Results of the PPC campaign of the website of sleeping bags and clothing for the military - image
Our assumptions turned out to be correct, and increasing our bids allowed us to get more clicks.
Case. Results of the PPC campaign of the website of sleeping bags and clothing for the military - 2 - image
This step allowed us to cover almost all demand and collect targeted traffic. As a result, we received fairly high competition rates at the peak of the target audience's activity.
Case. Results of the PPC campaign of the website of sleeping bags and clothing for the military - 3 - image
After our list had accumulated a sufficient number of users, we enabled remarketing. This allowed us to return to the site a quarter of the users who had already visited our site.
As a result of the work carried out, we:
ensured maximum client presence in contextual search results
collected enough traffic
organized sales during the peak season