Typical mistakes that can turn your emails into SPAM
Posted: Wed Dec 04, 2024 10:29 am
As we have already mentioned in previous posts, the real success of an email marketing campaign is that the emails reach their recipients correctly. That is, avoiding at all costs that they end up in the users' SPAM folder.
With the increase in the use of email as a marketing tool, spammers have also increased their indiscriminate sending of SPAM. For this reason, email regulation is more demanding, and even if your email is not SPAM, it can end up in the spam folder because it seems to have signs of being spam. Therefore, it is very important that the creation of emails uk mobile phone number list is very well thought out and elaborated.
In recent times, many tools have appeared that allow us to analyze the deliverability of our emails and give us data on the inbox placement rate . The term inbox placement rate , which we have already talked about previously, refers to the percentage of emails that reach the user's main inbox, and not the spam folder. In other words, the inbox placement rate is one of the most important parameters when analyzing the effectiveness of an email marketing campaign.
Spamming is much easier than creating a good email and, without a doubt, the fact that an email ends up in spam is the clearest indication that your email marketing strategy has failed. These are some of the most common mistakes you should avoid if you want to make a successful email marketing campaign:
1. Using inappropriate permissions
¿Qué significa eso? Enviar emails no solicitados. Es decir, enviar emails a usuarios que no han acordado específicamente recibir correos periódicos u ofertas. Este es uno de los casos más típicos en los que los correos acaban en la bandeja de SPAM ya que éstos se quedan atrapados en el filtro y no superan los requisitos para ser considerados correo deseado.
In order for a user to agree to receive this type of email, there are different processes that make it possible ( opt-in ), which will mean that the user is interested in receiving emails of this nature.
According to the LSSI law, emails cannot be sent without the express permission of the recipient to do so . Logically, there are exceptions, such as if a user has maintained a commercial relationship with the brand, which can send them products or services similar to the purchase or contract made.
2.Integrating content considered as SPAM:
All content included in the email, if not carefully done, can be considered as SPAM. Here are some examples of what you should avoid including in the content of your emails:
Hash busting: uso de palabras o caracteres especiales que no tienen sentido en el contexto de un email y los spammers utilizan para saltarse el filtro de SPAM (por ejemplo “Fr3e”, “W¡nn3r”)
Using unreliable links
Using misleading subject lines (such as using “Re:” or “Fwd:” when you have never communicated with the user before)
Using capital letters when it is not necessary
Use of many images and little text
3. Ignoring the law
To know if what you are doing is right or not, you should review the regulations on email marketing campaigns . This will give you a guide on what can and cannot be done. Many people are unaware of the legal regulations that govern this type of campaign, which is a huge mistake, since the consequence of violating the laws that regulate this sector can be to classify your email as SPAM. Not knowing or not being familiar with these laws does not exempt you from misusing this marketing tool.
law (1)
What are the laws that affect and condition email marketing campaigns in Spain?
LOPD: Organic Law on the Protection of Personal Data . This law requires the protection of a user's data from fraudulent use or commercialization.
LSSI: Law on Information Society Services and Electronic Commerce . This law seeks to regulate all electronic communications to prevent abuse and protect consumers.
With the increase in the use of email as a marketing tool, spammers have also increased their indiscriminate sending of SPAM. For this reason, email regulation is more demanding, and even if your email is not SPAM, it can end up in the spam folder because it seems to have signs of being spam. Therefore, it is very important that the creation of emails uk mobile phone number list is very well thought out and elaborated.
In recent times, many tools have appeared that allow us to analyze the deliverability of our emails and give us data on the inbox placement rate . The term inbox placement rate , which we have already talked about previously, refers to the percentage of emails that reach the user's main inbox, and not the spam folder. In other words, the inbox placement rate is one of the most important parameters when analyzing the effectiveness of an email marketing campaign.
Spamming is much easier than creating a good email and, without a doubt, the fact that an email ends up in spam is the clearest indication that your email marketing strategy has failed. These are some of the most common mistakes you should avoid if you want to make a successful email marketing campaign:
1. Using inappropriate permissions
¿Qué significa eso? Enviar emails no solicitados. Es decir, enviar emails a usuarios que no han acordado específicamente recibir correos periódicos u ofertas. Este es uno de los casos más típicos en los que los correos acaban en la bandeja de SPAM ya que éstos se quedan atrapados en el filtro y no superan los requisitos para ser considerados correo deseado.
In order for a user to agree to receive this type of email, there are different processes that make it possible ( opt-in ), which will mean that the user is interested in receiving emails of this nature.
According to the LSSI law, emails cannot be sent without the express permission of the recipient to do so . Logically, there are exceptions, such as if a user has maintained a commercial relationship with the brand, which can send them products or services similar to the purchase or contract made.
2.Integrating content considered as SPAM:
All content included in the email, if not carefully done, can be considered as SPAM. Here are some examples of what you should avoid including in the content of your emails:
Hash busting: uso de palabras o caracteres especiales que no tienen sentido en el contexto de un email y los spammers utilizan para saltarse el filtro de SPAM (por ejemplo “Fr3e”, “W¡nn3r”)
Using unreliable links
Using misleading subject lines (such as using “Re:” or “Fwd:” when you have never communicated with the user before)
Using capital letters when it is not necessary
Use of many images and little text
3. Ignoring the law
To know if what you are doing is right or not, you should review the regulations on email marketing campaigns . This will give you a guide on what can and cannot be done. Many people are unaware of the legal regulations that govern this type of campaign, which is a huge mistake, since the consequence of violating the laws that regulate this sector can be to classify your email as SPAM. Not knowing or not being familiar with these laws does not exempt you from misusing this marketing tool.
law (1)
What are the laws that affect and condition email marketing campaigns in Spain?
LOPD: Organic Law on the Protection of Personal Data . This law requires the protection of a user's data from fraudulent use or commercialization.
LSSI: Law on Information Society Services and Electronic Commerce . This law seeks to regulate all electronic communications to prevent abuse and protect consumers.