While Google has not announced when it will retire Universal Analytics 360 from the web, it is expected that by July 2023 it will no longer be able to process any data so that Google Analytics 4 will completely replace it.
Retiring Universal Analytics 360 will be a huge change, as it is a tool spain whatsapp mobile phone number list that has been around since 2012. While reports are still available to view, this won't last for long.
New features in Google Analytics 4
Google Analytics 4 is the answer to many requests that marketers, webmasters, and other analysts have been asking for over the years. Below we tell you what some of these new features are. Pay attention!
Event tracking without codes
With Universal Analytics, in order to obtain event tracking, modified code was required.
Now with enhanced measurement, Google Analytics 4 allows editing and adjusting events within the user interface and you can get data such as:
Page scrolling
Outbound Link Clicks
Search for Sites
File Download
New interface
The interface offered by GA4 is more organized and intuitive than its predecessor. It allows the user to reorganize all reports according to the business life cycle, data and events.
In fact, there is a feature that allows you to customize the report, which makes it much more practical on a technical level . It also allows you to monitor more than one event and turn them into objectives.
Machine Learning
Google Analytics 4 uses machine learning models, which means it can autonomously improve through experience and data where it analyzes user behavior on the website and purchasing patterns.
By gaining more detailed insights into user behavior, you can learn what content is most effective and what actions users take after browsing other websites.
Thanks to machine learning, it is able to create an audience based on user interests and behaviors to improve marketing strategy planning.
The new version of GA4 uses event-driven technology, machine learning, and integrates with other tools for more comprehensive path analysis.
How to activate Google Analytics 4
To activate Google Analytics 4, it is important that you have previously created your account and given access to the property of the website you want to track.
In case you haven't done this yet, you can go to the Google Analytics website and create your account for free.
Now, to activate Google Analytics 4, pay attention to the following explanation:
Log in to your Google Analytics account and select the website property you want to track.
Click the “Manage” button in the bottom left corner of the screen.
Select the “Create a property” option in the “Property” column.
Select “Create a Google Analytics 4 property.” If your website uses the tag tag.js, you can enable data collection with the tags you already have.
Configure settings in the setup wizard or view data migration options
Fill in the required information such as property name, country, and time zone.
Click “Create” and that’s it! Your Google Analytics 4 property is now activated.
Once you have created your property, it is essential to add tracking tags to your website , which is a piece of code that is added to each page to better collect data.
To add tags, you can use tools like Google Tag Manager to make this process easier and save you the step of editing the codes directly on the website.
