The blessed interaction… Telling stories using the hero’s journey is likely to increase your audience’s engagement .
This is because by following the narrative structure, you keep readers interested and motivate poland whatsapp mobile phone number list them to continue reading to find out how the hero will overcome his obstacles.
Be memorable
Let's go back to the previous example: the house tour is more attractive than the direct purchase announcement because stories, even if they are simple, have the power to capture attention and help retain information.
Differentiate yourself
Creating marketing content based on storytelling resources such as the hero's journey is key to standing out among your competitors.
By telling unique and exciting stories, you can capture your audience's attention and differentiate yourself from other brands that simply present information in a static way... even if the product or service you offer is the same.
Even if you offer the same thing as your competition, the stories associated with your brand can make you stand out. Apply the hero's journey to your marketing strategy and you will notice the difference.
Storytelling Guide: Creating Content with the Hero's Journey
Having seen the reasons that justify integrating the hero's journey into your marketing strategy, we come to the most anticipated part: How to use it?
We share with you this step-by-step guide to creating content using the hero's journey technique through the three stages coined by Joseph Campbell:
Step 1: Introducing the Hero
This is the beginning of the journey. First, you need to introduce your audience to the protagonist of your story. Describing who that protagonist is will help you establish a connection from the start.
In this case, the hero can be your brand or your buyer persona (ideal client).
You can use a Powerpoint template as a visual tool to help you showcase the Hero's Journey.
Step 2: The Call to Adventure
The hero must face a challenge that motivates him to embark on a journey. In your content, identify what challenge your audience faces and how your product or service can help overcome it.
Step 3: Obstacles and Enemies
This stage corresponds to initiation. It is when conflicts are encountered. On the hero's path, he or she encounters obstacles and enemies. In terms of storytelling and marketing, you must identify those conflicts or pain points of your audience and, in addition, explain how those obstacles can be overcome with your help.
