SEO that will not be the same again
Posted: Wed Dec 04, 2024 8:53 am
This is one of the most interesting contradictions. Businesses and marketers want to increase organic traffic but do not believe in SEO. Optimization issues are difficult to monitor because their results are manifested in the long term. It is similar to micro and macro economics. Microeconomic issues are viewed in shorter reporting periods and are closer to the consumer's pocket. Macroeconomic effects are long-term and often with an invisible correlation to the consumer. For example, the European Central Bank changes the euro refinancing rate by 1%p. – who pays attention to it? However, this increases the monthly loan payment by 20%. The milk product producer can no longer pay for the production premises and equipment that have been taken out on credit with the existing income. As a result, milk procurement prices for farmers are reduced. Farmers can no longer afford the purchase of so many industrial goods and other services. Sales of milk have fallen, as a result of which the milk producer is forced to raise the selling prices of milk in retail. The main problem is that it can take a year between the increase in the refinancing rate and the increase in the price of milk in the store.
It is the same with website optimization . Sometimes it is hard to believe when a specialist says that organic traffic problems are expected, but everything is going forward and only up. Then there comes a moment when everything starts to go down, but the efforts to save something do not end in success. The main problem is the fragmented perception of what SEO is.
2# myth. Organic attendance is free
In Latvia, the myth that organic visits from latvia b2b email leads search engines do not cost anything has become quite strong. In the marketing budgets of many companies, there are no spending items for solving SEO issues at all. To some extent, this is facilitated by the relatively small competition in the Latvian digital space. If we look at big markets like Germany, there are many hundreds of companies in each industry, which means that there is not enough space for all of them on the 10 result pages of the Google search engine, but the battle for the TOP 10 is very bloody. In such markets, the promotion of one URL link can reach 10 to 20,000 EUR. Of course, in such markets, even one such link is able to provide a much higher turnover of income. With this I just want to demonstrate that the organic channel is not only profitable, but also requires the same investment as social media marketing, paid clicks or banner advertising.
We could continue with the dispelling of myths about SEO, but let's return to the original setting - "SEO will no longer be like it was!". I'll reveal a secret - SEO changes dramatically from time to time. You can say that this name is clickbait , but still, why is it really not going to be what it was?
Background
It all started when Google engineers announced in May 2020 that a major update was in the works, which would take effect in May 2021. This gave SEO specialists a whole year to work on improvements. It is about Core WEB Vital.
The SEO world started talking about three new indicators, which will be important in the optimization process in the future - LCP, FID, CLS. Briefly describing all three parameters, it must be said that they are somehow related to content display and website response time. This means that the loading speed of the homepage matters from now on. These are changes that have not directly affected optimization metrics so far, but will in the future. Google was so seriously preparing for the implementation of this algorithm that the data and sections reflected in Google Search Console were significantly changed and supplemented.
It is the same with website optimization . Sometimes it is hard to believe when a specialist says that organic traffic problems are expected, but everything is going forward and only up. Then there comes a moment when everything starts to go down, but the efforts to save something do not end in success. The main problem is the fragmented perception of what SEO is.
2# myth. Organic attendance is free
In Latvia, the myth that organic visits from latvia b2b email leads search engines do not cost anything has become quite strong. In the marketing budgets of many companies, there are no spending items for solving SEO issues at all. To some extent, this is facilitated by the relatively small competition in the Latvian digital space. If we look at big markets like Germany, there are many hundreds of companies in each industry, which means that there is not enough space for all of them on the 10 result pages of the Google search engine, but the battle for the TOP 10 is very bloody. In such markets, the promotion of one URL link can reach 10 to 20,000 EUR. Of course, in such markets, even one such link is able to provide a much higher turnover of income. With this I just want to demonstrate that the organic channel is not only profitable, but also requires the same investment as social media marketing, paid clicks or banner advertising.
We could continue with the dispelling of myths about SEO, but let's return to the original setting - "SEO will no longer be like it was!". I'll reveal a secret - SEO changes dramatically from time to time. You can say that this name is clickbait , but still, why is it really not going to be what it was?
Background
It all started when Google engineers announced in May 2020 that a major update was in the works, which would take effect in May 2021. This gave SEO specialists a whole year to work on improvements. It is about Core WEB Vital.
The SEO world started talking about three new indicators, which will be important in the optimization process in the future - LCP, FID, CLS. Briefly describing all three parameters, it must be said that they are somehow related to content display and website response time. This means that the loading speed of the homepage matters from now on. These are changes that have not directly affected optimization metrics so far, but will in the future. Google was so seriously preparing for the implementation of this algorithm that the data and sections reflected in Google Search Console were significantly changed and supplemented.