We were exploring alternatives to get out of the total travel ban.
He asked me for advice on how to act in a moment – that of total closure – of reflection and realignment of one’s personal and professional goals . He asked me for a reading recommendation to start from.
Without hesitation, I said: “ read Make Yourself a Brand by Riccardo Scandellari. From this book you will begin to understand the importance of cultivating and taking care of your personal brand .” A few weeks later, not only did he confirm the validity of the reading but he also told me about all the new things that were happening thanks to the food for thought triggered by Skande’s book.
Which I'll tell you about below.
Discover Make Yourself a Brand, the book by Riccardo Scandellari
Welcome back to the corner of Easy Web Marketing books, today I will show you the strengths of the book Fai di te stesso un Brand by Riccardo Scandellari (because honestly I did not find any Phone Number Database weaknesses). From the subtitle, Essere autorivole e ispirare fiducia . I consider it an important building block in the construction of the idea of brand that all entrepreneurs and professionals should have.
I consider it among the best books and manuals on communication, branding, copywriting and digital marketing .
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The Evolution of Make Yourself a Brand
When I first read Riccardo Scandellari's book, Make Yourself a Brand, it was in its second edition . I had heard great things about Skande and I got to know him for his profound authority in the blogging world. I also had the pleasure of listening to him during the Web Marketing Festival 2022 .
As Skande himself (this is the name of his brand) tells in the book, little by little the various editions have transformed from an operational and technical manual to a real strategic bible . And it is probably this transformation that led me to literally devour (you can see all the placeholders inserted and the underlinings) the new 2021 edition.
In Make Yourself a Brand, published by Dario Flaccovio Editore , Riccardo does NOT pull out the classic marketing recipe for cooking up perfect personal branding in 10 moves. Scandellari recounts his direct experience in the arduous climb to brand creation. And he does so without painting mythological pictures of defeats and victories, moral slaps and fists raised to the sky shouting “Adrianaaaaaa!!”.
